The Internet Meme as Media Text: Linguistic Aspect

Izgarsheva, Anastasiya V.

doi:10.18384/2310-712x-2020-5-86-101

Cited by 6 publications

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“…The emergence of social networks has given rise to various formats of environmental online communication. Memes with great pragmatic potential have become one of such booming formats [Izgarsheva, 2020;Kanashina, 2018;Kvyat, 2015;Rebrina, Shamne, 2022;Ross, Rivers, 2019;Shchurina, 2012;Shifman, 2013;Veshnyakova, 2016;Zhang, Jichang, Ke, 2016;Zhang, Pinto 2021]. Environmental Internet memes are particularly active in English-language online communication; they instantly go viral and penetrate the national environmental online communication of other countries.…”

Section: Introductionmentioning

confidence: 99%

Linguistic and Pragmatic Potential of English-Language Environmental Internet Memes

Pavlova¹

2023

Synergy of Languages &Amp; Cultures 2022: Interdiscipilinary Studies

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The study deals with English-language Internet memes which communicate environmental issues. The material for the study was taken from Reddit, which is used to share topical memes on the Internet. The study analyses the linguistic and pragmatic potential of English-language environmental Internet memes and describes their visual pattern and verbal component. It is shown that after reframing, the visual template of viral Internet memes becomes a means of attracting attention to environmental issues. While keeping the same visual template, new lines, captions, and headings referring to environmental issues can be added to the verbal template; in some cases, environmental Internet memes are created specifically to explain the negative consequences of human economic activity or to evaluate environmental stunts. The author determines the set of relevant strategies and tactics based on the lingvopragmatic model, characterizes the verbal and non-verbal means ensuring their implementation. It is found that dominant strategies are the strategies of drawing attention to environmental issues, informing; argumentation; intimidation; creating a comical effect; development of a stereotype of environmental behaviour, which are implemented by tactics of focusing attention, reducing the situation to an absurdity, and negative prediction. Considering the identified communicative strategies, the typology of environmental Internet memes is proposed, and five main linguopragmatic types are identified: informing, persuasive, intimidating, humorous, ironic-sceptical. The relevant linguistic means to implement communicative tactics in English-language environmental Internet memes are colloquial vocabulary, idioms, professional vocabulary (environmental terms), synonyms, antonyms, metaphors, imperatives, present participle, colloquial syntactic constructions, expressive syntactic means: antithesis, question-answer constructions, anaphora, epiphora, and ellipsis.

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Section: Introductionmentioning

confidence: 99%

Linguistic and Pragmatic Potential of English-Language Environmental Internet Memes

Pavlova¹

2023

Synergy of Languages &Amp; Cultures 2022: Interdiscipilinary Studies

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Section: Introductionmentioning

confidence: 99%

Synergy of Languages & Cultures 2022: Interdiscipilinary Studies

2023

Synergy of Languages &Amp; Cultures: Interdiscipilinary Studies

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The collection of articles The Synergy of Languages and Cultures: Interdisciplinary Studies is a peerreviewed scholarly publication. The collection includes papers from Russia, Belorussia, Vietnam and Japan. The collection reflects the position of modern linguists on the development of traditional problems of language and cross-cultural communication, the role of translation in the context of globalization, extensive information exchange, and the interaction of languages and cultures. The collection may also attract the attention of researchers in intercultural communication, language methodology, particularly the methods of teaching foreign languages for special purposes, and of a wider audience interested in modern trends in these areas.

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Specificity of Semiotic Organization of Internet Memes of Professional Community of Lawyers in Social Networks

Хустенко

2022

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The article deals with Internet memes that function in the professional community of lawyers in the social networks VKontakte and Odnoklassniki as a polycode text. The question is raised about the grounds for the analysis of Internet memes. The purpose of the study was to consider the semiotic organization of Internet memes of the professional community of lawyers. The relevance of the study is related to the need to study the features of speech practces determined by the forms of informal communication within such a social structure as the professional community of lawyers. The novelty of the research is seen in the development of analysis parameters that take into account the specifics of the Internet meme as a kind of polycode text, due to the peculiarity of the professional community of lawyers. An analysis of Internet memes is presented for a number of reasons. It has been established that textual memes and creolized memes, in which the text component plays a leading role, prevail quantitatively. Images in Internet memes have a high artistic and general cultural potential, which indicates a high level of the general culture of the authors and recipients of Internet memes. The semiotic analysis of Internet memes gave an idea that the professional community of lawyers significantly influences all parameters of the description of Internet memes functioning in it, which allows us to make an assumption about the existence of a specific unofficial discursive area of the corresponding professional discourse.

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The Internet Meme as Media Text: Linguistic Aspect

Cited by 6 publications

References 0 publications

Linguistic and Pragmatic Potential of English-Language Environmental Internet Memes

Linguistic and Pragmatic Potential of English-Language Environmental Internet Memes

Synergy of Languages & Cultures 2022: Interdiscipilinary Studies

Specificity of Semiotic Organization of Internet Memes of Professional Community of Lawyers in Social Networks

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