The process of borrowing English words in Russian and Italian is discussed in the article. Particular attention is paid to the communicative-pragmatic analysis of the peculiarities of the use of Anglicisms in radio speeches. In the study of dynamic language processes, the media and communication have traditionally been the main sources of replenishment of the lexical structure of the language, including through foreign borrowing. The relevance of this work is determined both by the increased scientific interest in comprehension of active language processes in recent decades, and the linguists refer to comparative studies of dynamic phenomena in systems of different languages in order to identify similar or different processes in them, due to national linguistic specificity. A review of the scientific literature on various aspects of the study of borrowing in the analyzed languages is performed, the choice of material is substantiated, and research methods are described. The results of a comparative analysis of Russian and Italian radio speeches are presented. It is established that English-language borrowings have an extensive set of functions that are auxiliary in relation to the system-forming function of radio discourse - the impact on the target audience. It is proved that the coincidence of the main borrowing functions in the radio discourse of the analyzed countries is due to the strong position of the English language as a universal international means of communication.

The article examines means for constructing identities in legal informal discourse on Internet memes corpus. The aim of our research is to establish the regularities in the ways of identity constructions through the categorical oppositions and the stylistic means. The background of the research is the socio-constructionist and critical discourse-analysis approaches. We applied a methodology that integrates two approaches: a critical discourse analysis, as well as methods of humour analysis developed within the framework of a semantic approach to humour based on scripts (Script-based Semantic Theory of Humour (SSTH)). This involved identifying the subject positions based on linguistic and contextual analysis; examination of universal ways of how identities are expressed in informal legal discourse. The focus of our analysis was on the stylistic means that implement a certain way of professional identity construction. Our analysis indicated that identities appear fragmentary and are constructed with the means of different discourses; the central one is the professional legal, which is compared or contrasted to everyday discourse, informal, advertising and even “mom’s” discourse. The list of linguistic resources varies from legal terminology and neutral vocabulary to colloquial and thieves’ and mothers’ slang and invective vocabulary. The study expands the field of knowledge about the ways, stylistic and linguistic means of constructing professional identity through various possibilities of discursive subjects positioning.

The article deals with Internet memes that function in the professional community of lawyers in the social networks VKontakte and Odnoklassniki as a polycode text. The question is raised about the grounds for the analysis of Internet memes. The purpose of the study was to consider the semiotic organization of Internet memes of the professional community of lawyers. The relevance of the study is related to the need to study the features of speech practces determined by the forms of informal communication within such a social structure as the professional community of lawyers. The novelty of the research is seen in the development of analysis parameters that take into account the specifics of the Internet meme as a kind of polycode text, due to the peculiarity of the professional community of lawyers. An analysis of Internet memes is presented for a number of reasons. It has been established that textual memes and creolized memes, in which the text component plays a leading role, prevail quantitatively. Images in Internet memes have a high artistic and general cultural potential, which indicates a high level of the general culture of the authors and recipients of Internet memes. The semiotic analysis of Internet memes gave an idea that the professional community of lawyers significantly influences all parameters of the description of Internet memes functioning in it, which allows us to make an assumption about the existence of a specific unofficial discursive area of the corresponding professional discourse.