The process of borrowing English words in Russian and Italian is discussed in the article. Particular attention is paid to the communicative-pragmatic analysis of the peculiarities of the use of Anglicisms in radio speeches. In the study of dynamic language processes, the media and communication have traditionally been the main sources of replenishment of the lexical structure of the language, including through foreign borrowing. The relevance of this work is determined both by the increased scientific interest in comprehension of active language processes in recent decades, and the linguists refer to comparative studies of dynamic phenomena in systems of different languages in order to identify similar or different processes in them, due to national linguistic specificity. A review of the scientific literature on various aspects of the study of borrowing in the analyzed languages is performed, the choice of material is substantiated, and research methods are described. The results of a comparative analysis of Russian and Italian radio speeches are presented. It is established that English-language borrowings have an extensive set of functions that are auxiliary in relation to the system-forming function of radio discourse - the impact on the target audience. It is proved that the coincidence of the main borrowing functions in the radio discourse of the analyzed countries is due to the strong position of the English language as a universal international means of communication.

The purpose of this work is to explain the emergence and development of such phenomena as New Text and New Literacies in the context of discourse and text transformation in today’s media space, as well as their role for linguistics. The authors define and describe the main conditions resulting in media discourse transformation: media convergence, expansion of electronic media functions, expansion of mass media into social media, and integration of various institutional discourses into media discourse. The key features of new media texts (as opposed to traditional ones) are the dissemination channel, the author-addressee relationship, the text structure, language specifics, and the main code. This work defines new literacy as a synthesis of competences required of all media discourse participants (author, addressee, researcher) based on their roles. The analyzed materials included new texts of educational media discourse from various media platforms, such as television, radio, social media pages, hypertext electronic resources, medical blogs, and science news. The study focuses primarily on audio and video mass media as rapidly advancing media resources.

The paper is devoted to the study of the specifics of the communicative behavior of a doctor’s professional linguistic personality in the media discourse. The relevance of the work is determined by the need for a systematic linguistic study of professional communication in new media-discursive conditions, as well as insufficient knowledge of the implementation of the professional linguistic personality of a doctor in the aspect of mediatization of medical discourse. The object of the study is the professional communication of a doctor in the media discourse. The subject of the study is the contexts of a medical TV program, representing the communicative behavior of a doctor’s PNL. The purpose of the study is to identify the discursive specifics of the communicative behavior of the professional language personality of a doctor in a television program about health. The research methodology was discourse analysis, on the basis of which the parameters for describing the doctor’s communicative behavior in the media discourse were determined. The features of doctor’s media communication in telediscourse are revealed taking into account the goals of professional activity and within the framework of the status-role culture of the profession, the processes of transformation of strategic planning of doctor’s communication are analyzed, the hierarchy of the communicative goals of a medical worker in television programs about health is determined. The discursive specificity of the doctor’s communicative behavior in television discourse is characterized. It has been established that the professional linguistic personality of a doctor in the media discourse is a special type of professional linguistic personality that functions in the media environment and is formed by a complex of social and communicative roles of a representative of the medical community and status in the media space.

Представлен лингвистический и коммуникативно-прагматический анализ языковой личности радиоведущей Ксении Лариной. Материал исследования -высказывания журналиста в культурно-просветительских радиопрограммах «Эха Москвы». Проанализированы языковые особенности личности Ксении Лариной как радиоведущей, описана обусловленность их выбора принадлежностью языковой личности К. Лариной к элитарной речевой культуре. Выявлены дискурсивные особенности радиокоммуникации в культурно-просветительских радиопрограммах. Ключевые слова: языковая личность; радиодискурс; новые медиатексты; коммуникативно-прагматический анализ; лингвоперсонология; медиалингвистика.

Исследуется медицинская коммуникация в Instagram как новая форма профессиональной коммуникации. В результате дискурсивного и коммуникативно-прагматического анализа выявляются коммуникативные способы реализации информационно-просветительской стратегии врача. Определяются ядерные тактики дефиниции, краткой справки, инструкции, апелляции к авторитетным источникам, рекомендации, дискредитации медицинских мифов и формирования хода мыслей, а также представлены языковые средства их репрезентации. Ключевые слова: медиадискурс; поликодовый текст; медиатекст; интернет-коммуникация; социальная сеть; медицинская коммуникация; медиаграмотность; коммуникативная стратегия; коммуникативная тактика; информационнопросветительская стратегия.