The journey metaphor in Brexit-related political cartoons

Silaški, Nadežda; Đurović, Tatjana

doi:10.1016/j.dcm.2019.100318

Cited by 25 publications

(21 citation statements)

References 15 publications

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“…In the scenario, our familiar elements in real life such as the car, the driver, are utilized to represent the process of Brexit, which is a complex political event. What's more, through the contrast between two different directions, this scenario also expresses the reporters' concern and prediction about the future process (Silaški & Ðurovic, 2019). Therefore, multimodal metaphor could serve as a powerful method for the media group to convey potential intention and ideology; it could be a useful tool for the readers to understand the complex political affairs with the help of common experience and social background.…”

Section: Resultsmentioning

confidence: 99%

Multimodal Metaphors in Political Cartoon Discourse About Brexit—Based on “Journey” Metaphor Scenario

Dongying¹

2020

UCFL

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Based on the perspective of multimodal metaphor, this paper makes an analysis of "Journey" metaphor scenario from a political cartoon concerning with the topic of Brexit in Economist, disclosing the political intention and attitude behind the humorous picture. This political cartoon conveys meanings in a vivid and interesting way with the help of "Journey" metaphor scenario, which combines the visual elements such as portraits of national leaders and iconic signs with news reports, the form of written language, reflecting the process of Brexit. Besides, the metaphor scenario also contains reporters' personal opinions towards the leader's policy of proceeding Brexit potentially. As the platform of hidden political ideologies, multimodal metaphor in political cartoons can be used to affect audience's cognitive judgement towards the political affairs implicitly.

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Section: Resultsmentioning

confidence: 99%

Multimodal Metaphors in Political Cartoon Discourse About Brexit—Based on “Journey” Metaphor Scenario

Dongying¹

2020

UCFL

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“…"Travel along the road to the destination" is a manifestation of journey metaphor (Lakoff & Johnson, 1980). The journey metaphor proves to be a powerful tool used in political multimodal discourse for a better understanding of the complex relationships between image and text, thought and socio-political context (Silaški & Đurović, 2019). This paper has found that many foreign cartoons have used the metaphorical expression of journey to show the gradual spread of the virus.…”

Section: Journey Metaphormentioning

confidence: 99%

The Metaphors and Its Critical Analysis in COVID-19-Related Cartoons

Wang¹

2021

OJML

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By collecting 100 cartoons related to the COVID-19 pandemic from the whole world, this paper uses Yu Yanming's theoretical framework of metaphorical representation from the perspective of multimodal metaphors to classify the metaphorical mappings of these 100 works. This paper also tries to analyze the political stances and attitudes towards the COVID-19 pandemic displayed behind the cartoons. This paper also attempts to explore how the topic is conveyed and communicated via metaphors in COVID-19 cartoons and aims to show how the different metaphor scenario in multimodal discourse becomes a tool for conveying evaluative content.

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“…Forceville (2016;; see also Forceville & Urios-Aparasi 2009) has notably demonstrated that visual metaphors can serve a persuasive function as part of the companies' advertising strategy. Silaški & Durovic (2019) focus on metaphors in political cartoons about Brexit in the media. They demonstrate a visual emphasis on specific features of the source domain (e.g., a CRASHING PLANE) to promote particular political opinions.…”

Section: The Explanatory Characteristics Of a Metaphormentioning

confidence: 99%

How visual metaphors can contradict verbal occurrences

Augé

2021

MSW

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We investigate the different interpretations related to the metaphorical imprint of climate change in English and French media discourses. This cross-linguistic perspective is motivated by the particularities of both languages which have been assumed to promote different understandings of climate change-related concepts. We focus on the metaphor carbon footprint whose meaning can be compared to another climate change metaphor in English: fingerprint . These two source domains share a highly specific and concrete meaning interpreted from lexical constructions enabled by the English language. In French, however, such a specification cannot be interpreted from the meaning of the metaphor empreinte carbone ( carbon imprint ) which defines a similar concept. We rely on visual representations of these metaphorical expressions in English and French to discuss the characteristics associated with each source domain: we show that visual metaphors can contradict expectations emerging from the interpretations of verbal metaphors.

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The journey metaphor in Brexit-related political cartoons

Cited by 25 publications

References 15 publications

Multimodal Metaphors in Political Cartoon Discourse About Brexit—Based on “Journey” Metaphor Scenario

Multimodal Metaphors in Political Cartoon Discourse About Brexit—Based on “Journey” Metaphor Scenario

The Metaphors and Its Critical Analysis in COVID-19-Related Cartoons

How visual metaphors can contradict verbal occurrences

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