“…The various factors considered important in theoretical terms for a firm to innovate have been extensively analyzed on an empirical basis (Avermaete et al, 2004; Cohen, 1995; De Jong & Vermeulen, 2006; Earle, 1997; Ma & McSweeney, 2008; Rama & von Tunzelmann, 2008). The above studies either tested interindustry differences, seeking to rank the sector according to innovative behavior, or focused on high‐tech industries or on specific features such as the role of R&D (Bougheas, 2004), the relationship between innovation and export behaviour (Wakelin, 1998) or the effects on product and process “innovativeness” of cooperation arrangements and networks (Drivas & Giannakas, 2006; Freel, 2003; Freel & Harrison, 2006; Fritsch & Lukas, 2001; Love & Roper, 1999; Omta et al, 2001; Tether, 2002). Some studies have specifically looked at innovative behavior within the food industry whose level of innovativeness, when assessed by the R&D effort or patenting, is usually rather low compared to that in other sectors (Rama, 1996, 2008).…”