The estimation of rare K decay matrix-elements from K ℓ3 experimental data is extended beyond LO in Chiral Perturbation Theory. Isospin-breaking effects at NLO (and partially NNLO) in the ChPT expansion, as well as QED radiative corrections, are now accounted for. The analysis relies mainly on the cleanness of two specific ratios of form-factors, for which the theoretical control is excellent. As a result, the uncertainties on the K + → π + νν and K L → π 0 νν matrix-elements are reduced by a factor of about 7 and 4, respectively, and similarly for the direct CP-violating contributions to K L → π 0 e + e − and K L → π 0 µ + µ − . They could be reduced even further with better experimental data for the K ℓ3 slopes and the K + ℓ3 branching ratios. As a result, the non-parametric errors for B (K → πνν) and for the direct CP-violating contributions to B K L → π 0 ℓ + ℓ − are now completely dominated by those on the short-distance physics.