2015
DOI: 10.11649/cs.2011.019
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The linguistic aspect of strategic framing in modern political campaigns

Abstract: The following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of co… Show more

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Cited by 7 publications
(5 citation statements)
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“…The following researchers have contributed to this field of the research: Dotzenko (2000), Skovorodnikov (2012), Kopnina (Skovorodnikov, 2012), Nikitina (2006), Posternyak (2018), Boeva-Omelechko (Posternyak, 2018), Slavova (2015), Chilton (2017), Maalej (2011), A. Pluwak (2011), Snoeck Henkemans (2010. This field of research is of great interest for a reason.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The following researchers have contributed to this field of the research: Dotzenko (2000), Skovorodnikov (2012), Kopnina (Skovorodnikov, 2012), Nikitina (2006), Posternyak (2018), Boeva-Omelechko (Posternyak, 2018), Slavova (2015), Chilton (2017), Maalej (2011), A. Pluwak (2011), Snoeck Henkemans (2010. This field of research is of great interest for a reason.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The term 'framing' itself is multifarious with regards to its definition. It is a concept widely applied in a generous array of disciplines, although the term was first coined by Frederic Bartlett in the field of cognitive psychology (Pluwak, 2011). Fountaine (2017) described framing as a concept concerned with message content, and as one that is widely utilised in the social sciences and humanities.…”
Section: Framing and The Mindmentioning
confidence: 99%
“…Framing is, broadly, a flexible entity. Pluwak (2011), in her work on the linguistic aspects of framing in modern political campaigns, described it as a "very general mechanism" (p. 308) applicable to both visual and textual contents. She opined that properly chosen wording or framing in political messages can have implications with respect to influencing public opinions and preferences.…”
Section: Framing and The Mindmentioning
confidence: 99%
“…Framing as a concept has been adopted by scholars in different fields of study and this has also led to diverse modifications of its definition. For instance, Frederic Bartlett relates it to the ways the human memory functions (Pluwak, 2011). Building on this, Minsky (1975) sees framing as a term for a stereotyped situation.…”
Section: Introductionmentioning
confidence: 99%