The Link Between (Not) Practicing CSR and Corporate Reputation: Psychological Foundations and Managerial Implications

The impact of CSR on corporate reputation perceptions of the public—A configurational multi‐time, multi‐source perspective

“…As a related asymmetry, previous research proposes a larger impact of conducting negative activities versus refraining from misbehavior. According to Wood () and Lin‐Hi and Müller (), successfully omitting harmful behaviors lacks visibility and is unlikely to exceed public expectations (Lin‐Hi & Blumberg, ; Lin‐Hi & Müller, ). Some evidence among nonexpert observers supports such an asymmetry.…”

“…However, little is known about the combined effects of positive and negative CSR‐related activities on the evaluations of stakeholders, since, especially with regard to the psychological effects, research has to date focused on positive activities (Voliotis, Vlachos, & Epitropaki, ). Recent research calls for empirical investigations into how the interplay between actively doing good (or failing to do so) and eschewing bad behavior (or failing to do so) affects corporate reputation (Lin‐Hi & Blumberg, ; Lin‐Hi & Müller, ). The present study, therefore, aims to clarify how such activities shape corporate reputation among the public, a particularly relevant stakeholder group due to its comprehensiveness and power.…”

“…First, it addresses the research gap concerning the drivers of observers’ reactions to CSR (Gond et al, ). More specifically, in applying the category diagnosticity approach it addresses calls to investigate how and to what extent positive and negative signals affect reputation (Walker, ), with a particular emphasis on their interactive effects (Lin‐Hi & Blumberg, ). This approach also ties in with the notion that processes on the individual or micro‐level may have a crucial impact on the outcomes of CSR at the firm level (Jones, Willness, & Glavas, ).…”

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

“…In addition, relevant studies [63] have highlighted that little is known about the theoretical structures that underlie the cause-and-effect relationships between CSR and CR within the hospitality context. Results on how CSR and CR impact important consequences variables have been mixed [64].…”

Consumers' corporate social responsibility and corporate ability associations as predictors of reputation: Developing countries under analysis

“…Lee, Park, Rapert, and Newman () highlight that these perceptions are crucial in the relationship between companies and consumers, to the extent that such relations can be compromised if companies do not engage in appropriate CSR activities (Lacey et al, ). In addition, according to the signalling theory (Spence, ), companies that carry out appropriate socially responsible activities signal positive characteristics to consumers, inducing a belief that the company is honest and trustworthy (e.g., Dentchev & Heene, ; Galbreath, ; Herbig & Milewicz, ; Lin‐Hi & Blumberg, ; Turban & Greening, ). When these positive signals are meaningful to consumers, positive perceptions and evaluations about the firm are fostered (Odriozola & Baraibar‐Diez, ; Reverte, ), thereby enhancing CR (Alniacik et al, ).…”