The lipstick effect during COVID-19 lockdown

Bahl, Aanchal; Garza, Henriette De La; Lam, Christina; Vashi, Neelam A.

doi:10.1016/j.clindermatol.2021.11.002

Cited by 2 publications

(2 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In fact, the only cosmetics group that saw sales rise due to the impact of the new coronavirus infection was the lip product group. 9 Furthermore, some argue that the new coronavirus infection has shifted consumers' preference for the overall cosmetics group beyond the recovery trend to an upward trend. 10 It is thought that conducting consumer research on lip products, which can be said to be the mainstay of the lipstick effect, which has continued to grow in the cosmetics market even during the recession, can present significant significance both in terms of time and academia.…”

Section: Introductionmentioning

confidence: 99%

“…In a superficial sense, the lipstick effect is not a direct concept of a phenomenon in which lipstick sales increase during an economic recession. In fact, the only cosmetics group that saw sales rise due to the impact of the new coronavirus infection was the lip product group 9 . Furthermore, some argue that the new coronavirus infection has shifted consumers' preference for the overall cosmetics group beyond the recovery trend to an upward trend 10 .…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Effects of perceived quality on consumer attitudes and satisfaction: Focus on lip products

Lim

Kwon

2022

J of Cosmetic Dermatology

View full text Add to dashboard Cite

Background Growth of national and economic development industrial and economic standards has raised women's social status, and the consumption value of aesthetic pursuit, which is the mainstream among women's diverse needs as consumers, has been increasing in quantities. Aim This study attempted to investigate what are the consumer selection criteria for lip products represented by the lipstick effect that creates continuous demand even in the COVID‐19 era, and the main factors driving the continuous demand for lip products. Methods We collected research data through a survey targeting 600 male and female consumers who had purchased lip products through online/offline stores during the COVID‐19 period (2020–2021) in Korea. Results As a result of examining the effect of perceived quality on consumer attitude formation on lip products, the factors of usability sensitivity and price had a positive effect on consumer attitude formation. Consumer awareness of lip products naturally acts as a bridge to consumer satisfaction. Conclusion This study focused on consumers' perception and potential for development of lip products whose demand has rather rebounded due to the lipstick effect during the COVID‐19 crisis. It is thought that this will act as a positive mechanism for the formation of a favorable attitude toward lip products by consumers.

show abstract

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%