“…In this way, this study is based on the inquiry carried out by Silva and Di Serio (2017), which indicates weaknesses in the conceptualization of organizational innovation criteria, resulting in a heterogeneous and dispersed conceptual basis (Forsman, 2011;Berends et al, 2014). Silva and Di Serio (2017), present the main weaknesses of innovation theory as follows: i) a lack of conceptual convergence, leading to an inaccurate understanding within and between theoretical fields regarding what innovation truly is (Sawhney et al, 2006); ii) the existence of a high number of innovation typologies, which do not clearly present the unit of analysis, making comparisons between research results unfeasible (Gao et al, 2020;Medeiros, 2021;Carneiro et al, 2021); iii) the lack of a common understanding about the innovation process (Berends et al, 2014;Ferreira et al, 2015); and iv) the popularization of the fallacy that innovation is only technological, which is moreover dependent on R&D activities and is an exclusive privilege of large corporations (Berends et al, 2014;Silva et al, 2016;Silva & Di Serio, 2017), disregarding the innovative role of small companies (McGuirk et al, 2015;De Carvalho et al, 2020).…”