A repeat visit to a destination is the hope and desire of all tourism business actors. Repeat visits are most likely to occur if visitors are satisfied and they have deep impressions and memories after visiting a tourist destination. By using three subvariables of tourism product component variables (attractions, accessibility and amenities) as well as three of the five sub-variables of customer satisfaction (product quality, emotion and price), as well as descriptive, correlational and quantitative methods, this research is expected to produce data to answer the research objectives, namely wanting to know whether visitors to Yogyakarta destinations are satisfied with the components of tourism products offered and presented in Yogyakarta. Both the tourism product component variables and visitor satisfaction were assessed as quality (4.05) and satisfied (4.17), and had a strong and significant relationship (0.701).

POptimizing organizational performance has a positive impact on the services provided. Various steps need to be taken in an effort to create a sustainable business. Organizational excellence is inseparable from several main factors, such as: performance, customer satisfaction, leadership, process management, employee involvement, learning, innovation, and social responsibility. Organizations must be able to assess their performance to explore various opportunities and be able to put themselves in a competitive situation. The Baldrige Criteria are a guide for organizations to evaluate performance and create superior and world-class management. This criterion consists of seven pillars, namely: leadership; strategic planning; focus on consumers and markets; analysis and knowledge management; focus on human resources; business process management; and results. This research was conducted to analyze the application of the Baldrige Criteria to the Mangunan Fruit Garden tourist attraction as an effort to create superior and world-class tourism management. A qualitative, descriptive research design was used in this study and was combined with the Baldrige Criteria instrument. Collected data for this study through in-depth interviews with several informants from management and employees. The results of the study explained that the management of the Mangunan Orchard was not in accordance with the Baldrige Criteria. Tourist attraction managers need to design the right strategy to create superior and world-class organizational performance.

COVID-19 memberikan dampak bagi perkembangan bisnis di seluruh dunia, tidak terkecuali Indonesia. Beberapa dampak secara langsung dapat dirasakan, diantaranya: penurunan penjualan, melemahnya minat beli konsumen serta fokus pengelolaan yang kurang professional. Pelaku usaha di beberapa wilayah terpaksa menutup usaha mereka. Situasi tersebut tidak lepas dari kebijakan Pemerintah dalam menekan jumlah penyebaran kasus. Namun demikian, di sisi lain terjadi peningkatan penjualan melalui transaksi online. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif analisis. Pencarian data sekunder serta studi literatur melalui telaah jurnal yang berkaitan dengan penggunaan teknologi digital oleh pelaku usaha menjadi acuan. Penelitian ini menegaskan jika pandemi COVID-19 memberikan dampak terhadap perkembangan usaha. Berkaca pada situasi tersebut penggunaan teknologi digital menjadi implementasi strategi inovasi yang perlu dilakukan. Digitalisasi diperlukan dalam berbagai sektor, termasuk pelaku UMKM untuk dapat bersaing dan memenuhi kebutuhan serta harapan konsumen. Pelaku UMKM dalam prakteknya mengadopsi penggunaan perangkat dan alat digital untuk dapat memperluas aktivitas pemasaran dan menekan biaya pemasaran.