Literasi Digital Pelaku Umkm Dalam Upaya Menciptakan Bisnis Berkelanjutan

Agung, Agung Sulistyo; Yudiandri, Tri Eko; Ernawati, Hani; Adianto,

doi:10.47431/jkp.v1i2.197

Cited by 3 publications

(5 citation statements)

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“…In contrast to social factors, the results of data processing show that technology has no effect on MSME resilience and minimizes poverty. According to (Lejap et al, 2021;Sulistyo et al, 2022) with current technological advancements, MSMEs take advantage of it by expanding market access to promote their production results. Various existing social media are used by MSME actors to be able to introduce their products which of course have good quality.…”

Section: Resultsmentioning

confidence: 99%

Empowerment of msmes resilience with pestel the strategy to minimize economic poverty in East Nusa Tenggara province

2023

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This study aims to analyze the relationship between Political, Economic, Social, Technological, and Environmental (PESTEL) factors with the MSME resilience variable to minimize economic poverty in East Nusa Tenggara Province. Research using quantitative research methods. Data was taken by distributing questionnaires to 231 food SMEs in Kupang City. The sample selection used the covinience sampling method.Data analysis using PLS SEM and the results of the study show that political and technological factors have no effect on MSME food security and do not minimize economic poverty in Kupang City. The ineffectiveness of these two factors on the resilience of MSMEs is because the Kupang City government does not yet have regulations regarding MSME empowerment. For technological factors, MSME marketing in Kupang City still relies on the Word of Mouth model rather than the use of technology.On the other hand, economic, social and environmental factors influence the resilience of food MSMEs and are able to minimize economic poverty in Kupang City, NTT Province. Changes in the lifestyle of the people in Kupang City as part of social factors, increased economic activity in the community, and integrated aspects of community life as indicators of environmental aspects support the resilience of MSMEs and minimize poverty in the Province of NTT.

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Section: Resultsmentioning

confidence: 99%

Empowerment of msmes resilience with pestel the strategy to minimize economic poverty in East Nusa Tenggara province

2023

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“…Strategi pengelolaan harus fokus kepada daya tarik utama yang dimiliki serta ciri khas yang akan diperkenalkan Sulistyo, Christyanta, et al, 2023). Pengelola perlu mempertimbangkan akses penyebaran informasi serta pemasaran yang akan digunakan (Sulistyo, Fatmawati, et al, 2022;Sulistyo, Yudiandri, Ernawati, et al, 2022). Langkah lain yang dapat dilakukan adalah kemampuan memahami serta mendesain daya tarik yang memiliki nilai kompetitif dan memiliki presepsi tersendiri dibenak wisatawan (Pyo et al, 1982).…”

Section: Keberlanjutan Pengelolaanunclassified

“…Pengelola juga perlu lebih gencar dalam kegiatan promosi terkait pengenalan atraksi dan keunikan daya tarik yang dimiliki . Lebih lanjut, objek wisata Lo'ko' Mata juga harus mampu memanfaatkan peluang yang ada seperti meningkatkan kualitas SDM yang mampu mengenalkan, mempromosikan dan membantu wisatawan bila mana dibutuhkan (Sulistyo, Fatmawati, et al, 2022;Sulistyo, Yudiandri, Ernawati, et al, 2022). Mempelajari berbagai tipe-tipe wisatawan dalam mengelola objek wisata perlu dilakukan .…”

Section: Gambar 2 Posisi Kuadran Objek Wisata Lo'ko Mataunclassified

Pengembangan Dark Tourism Sebagai Salah Satu Daya Tarik Wisata Tana Toraja

Maharani,

Sulistyo,

Kristianto

et al. 2024

PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)

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Indonesia has the potential for beauty and rich resources that are recognised worldwide. This diversity can be developed through the tourism sector. Tourism development can be done with the right strategies. As a development effort, attractiveness instruments are important to pay attention to. This research was conducted to develop the potential of the Lo'Ko Mata tourist attraction so that it is sustainable and provides broad benefits. This step can be done through an analysis of the internal and external environment. A mixed-methods design was used in this research, along with SWOT-8K analysis, to reveal various aspects of development. The Informant for this research is the manager of the public relations division. Based on data analysis, the Lo'Ko Mata tourist attraction is in Quadrant 1-A. These results can be used as a basis for managers to implement aggressive growth strategies. As an effort to create sustainable tourism, managers can maximise the various strengths they have, such as: 1) uniqueness of tourist attractions; 2) tourism promotion; 3) maintenance of tourist attractions; 4) role of the community; 5) potential of tourist attractions; 6) economic conditions of the community; 7) technological development; 8) tourism development; 9) cleanliness of tourist attractions; and 10). operational permit. Apart from maximising existing potential, managers can also take advantage of various opportunities that arise, including: 1) collaboration with external parties; 2) HR skills; and 3) HR welfare. Furthermore, through instruments of weakness and threat, managers need to design strategies to minimise and eliminate negative impacts. Formulating the right strategy will have an impact on management sustainability.

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“…Pariwisata memegang peranan penting dalam perkembangan perekonomian wilayah (Moreno-Luna et al, 2021;Muslim, 2016;Sulistyo, Suhartapa, et al, 2022;Sulistyo & Salindri, 2018). Situasi tersebut dapat dilihat dari berkembangnya pariwisata daerah (Ali et al, 2021;Della Corte et al, 2019), sumber penerimaan pendapatan daerah (Andri et al, 2019), hingga mampu merangsang munculnya industri pendukung pariwisata (Barnet, 1988;Cruz-Milan, 2021;Sulistyo, 2020;Sulistyo, Yudiandri, et al, 2022). Kondisi tersebut menjadi sinyal jika pariwisata dan instrumennya perlu dipersiapkan dengan baik.…”

Section: Pendahuluanunclassified

“…Wisatawan tidak hanya mencari daya tarik wisata saja, namun berkeinginan memenuhi berbagai kebutuhanya seperti akomodasi (Kumar & Rodrigues, 2020), kuliner (Back et al, 2020) hingga cinderamata (Behera et al, 2021;Salindri et al, 2022). Jika kita mengacu pada situasi dimasa lalu, keberadaan UKM menjadi salah satu sektor yang mampu bertahan disaat krisis ekonomi hadir pada tahun 1998 (Sulistyo, 2020;Sulistyo, Yudiandri, et al, 2022). Perkembangan berikutnya menempatkan pelaku usaha berada dalam situasi kompetitif.…”

Section: Pendahuluanunclassified

Analisa Tingkat Kepuasan Pengunjung Teras Malioboro Dalam Upaya Menciptakan Pengelolaan Berkelanjutan

Mahanani,

Sulistyo,

Adianto

2023

JMPP

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Bisnis berkelanjutan tidak hanya berfokus pada pemberian layanan, namun juga memahami presepsi konsumen. Dengan demikian, bisnis mampu menghasilkan produk yang sesuai dengan kebutuhan. Penelitian ini bertujuan mengetahui sikap pengunjung terhadap Teras Malioboro. Studi ini menggunakan desain penelitian campuran (mix methode) melalui pendekatan konvergen. Metode tersebut dikombinasikan dengan analisa Fishbein sebagai salah satu cara menganalisa produk multi-atribut. Pengumpulan data dalam penelitian ini menggunakan kuisioner yang disebar kepada 379 responden. Selain itu, penelitian ini juga menggunakan wawancara untuk mengetahui pengalaman pengunjung. Atribut yang digunakan dalam penelitian ini diantaranya: produk lengkap, instagramable, panggung hiburan, lokasi strategis, serta menjadi daya tarik wisata baru. Berdasarkan hasil analisa sikap pengunjung terhadap Teras Malioboro diperoleh nilai sebesar 79,069. Nilai tersebut berada padi titik potong antara netral dan setuju. Instagramable menjadi atribut yang memiliki nilai paling besar (17,744). Hasil tersebut menegaskan jika kemampuan memahami dan memberikan layanan terbaik dapat dilakukan sebagai upaya menciptakan keberkelanjutan bisnis.

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Literasi Digital Pelaku Umkm Dalam Upaya Menciptakan Bisnis Berkelanjutan

Cited by 3 publications

References 0 publications

Empowerment of msmes resilience with pestel the strategy to minimize economic poverty in East Nusa Tenggara province

Empowerment of msmes resilience with pestel the strategy to minimize economic poverty in East Nusa Tenggara province

Pengembangan Dark Tourism Sebagai Salah Satu Daya Tarik Wisata Tana Toraja

Analisa Tingkat Kepuasan Pengunjung Teras Malioboro Dalam Upaya Menciptakan Pengelolaan Berkelanjutan

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