The long tail of social networking.

Enders, Albrecht; Hungenberg, Harald; Denker, Hans-Peter; Mauch, Sebastian

doi:10.1016/j.emj.2008.02.002

Cited by 209 publications

(27 citation statements)

References 11 publications

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“…As the form developed, SNSs were increasingly reliant on revenue from advertisers as a sustaining resource (Enders, Hungenberg, Denker, & Mauch, 2008). In 2001 and 2002, coinciding with the launch of Ryze and Friendster, TNS reported an increase in the number of advertisers marketing on SNS in the meeting place and common interest categories; it is not clear, however, as to whether all mentions in these categories refer specifically to SNSs.…”

Section: Snss and The Emergence Of Form: Establishing Legitimacymentioning

confidence: 99%

The Emergence and Evolution of Social Networking Sites as an Organizational Form

Weber

Fulk

Monge

2016

Management Communication Quarterly

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A number of new organizational structures have emerged in recent years, including peer production networks, digitally organized social movements, and social networking sites (SNSs). Researchers have devoted considerable attention to these phenomena as groups and communities. This article takes a complementary approach by conceptualizing them as organizational forms, with focus on the emergence of SNSs as a distinct organizational form. Community ecology theory is implemented to explicate the emergence and subsequent legitimation of organizational forms, providing a foundation for understanding how new forms emerge through interaction with the surrounding environment. Industry data and historical records are utilized to illustrate the development of one specific form: online SNSs. This analysis demonstrates that legitimation is an ongoing process of replication of features, but legitimacy also occurs through recognition from adjacent populations. Findings illustrate the validity of alternative processes of form legitimacy.

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Section: Snss and The Emergence Of Form: Establishing Legitimacymentioning

confidence: 99%

The Emergence and Evolution of Social Networking Sites as an Organizational Form

Weber

Fulk

Monge

2016

Management Communication Quarterly

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“…It is interesting that the distribution of posts in this Facebook heritage group is very similar to the distribution described by Chris Anderson in his Long Tail theory (Anderson 2007). This theory has been very popular and has inspired many scientific studies (Brown 2008, Brynjolfsson et al 2011, Enders et al 2008. The insights from these studies could help us gain a better understanding of the behaviour of contributors in this and similar Facebook heritage groups.…”

Section: Research Results and Discussionmentioning

confidence: 99%

How to build better participative digital libraries and their user communities – Insights from the user study of the Facebook heritage group “Zagreb kakav je bio nekada” (Zagreb as it used to be)

Duić

2017

libellarium

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This study has provided insights into the activities of members of the Facebook heritage group "Zagreb kakav je bio nekada" that can support the creation of the old Zagreb image collection and the building of the user community around this collection. We have used historical and content analysis to examine the relationships between the characteristics of images posted in this group and activities of its members. Based on the findings from this research, we have made recommendations to the creators of digital libraries which could help them plan and build better participative digital libraries and their user communities. We hope that the insights obtained by this research as well as the novel methodological approach used in this study will be valuable as a foundation for further research.

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“…Social media surface as a key factor that helps to understand concepts related to headquarter services, e.g. business performance (Enders et al, 2008;Paniagua & Sapena, 2014), customer relationship management (Trainor et al, 2014), human resources (Korzynski, 2013), marketing (DesAutels, 2011;Weinberg & Pehlivan, 2011), brand management (Sabate et al, 2014), finance , and sports business (Korzynski & Paniagua, 2016). Firms start to understand significant strategic role of social media and its effect on international marketing results.…”

Section: Making Sense Of the Impact Of Social Media On International mentioning

confidence: 99%

Model 5p for Economic Zones in Vietnam

Son¹

2018

14th Annual International Bata Conference

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This article discusses the concept of building customer relationship through the social networks (SN) to maintain loyalty and increase customer satisfaction in e-commerce in the Czech Republic. SN are a phenomenon at the beginning of the 21st century and it is a question of whether they can be used as a supportive tool in building relationships with customers. This research framework provides the basic theoretical knowledge necessary to create a conceptual framework of research. For this was used content analysis of literature. Includes individual research methods, both qualitative and quantitative. The qualitative part is supported by an interview and quantitative is supported by the Structural equation modelling (SEM). At the end of the article, the is suggested implications for theory and social practice are given.

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The long tail of social networking.

Cited by 209 publications

References 11 publications

The Emergence and Evolution of Social Networking Sites as an Organizational Form

The Emergence and Evolution of Social Networking Sites as an Organizational Form

How to build better participative digital libraries and their user communities – Insights from the user study of the Facebook heritage group “Zagreb kakav je bio nekada” (Zagreb as it used to be)

Model 5p for Economic Zones in Vietnam

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