Active labour policies are globally adopted to tackle unemployment and enhance job matching. In Chile, a predominantly supply‐focused approach involves training workers, especially in vulnerable groups, as it is believed that investing in human capital will align job demand and available skills. This subnational Chilean case study in the Coquimbo region delves into the factors influencing worker training and placement programme implementation, with a specific focus on stakeholders' perceptions. Through qualitative data from interviews and focus groups, the research seeks to explore subjective challenges, including individual perspectives, governance and structural factors. Various variables affect policy implementation at different levels. On the micro level, actor motivations like personal goals and financial incentives are crucial for policy design. Regional governance levels grapple with coordination difficulties that impact programme implementation. Collaboration among stakeholders like government agencies, educational institutions and employers is essential. Structural issues within the regional economy and the target population also pose challenges to policy implementation. The study suggests that a comprehensive policy approach that considers the interconnectedness of institutions, labour markets, skills and the various stakeholders involved in the process is vital to address the complexity of active labour policies at the local level in Chile.