“…Values, in the plural, remind us of the different perspectives in assessing the business and social impact of any action, (see Stark 2017, Bollier, and Helfrich 2019, Bowels and Carlin 2020a and of innovation in particular. The economic value generated through science-based co-creation involves increasing access to new markets (Huang and Yu, 2011), producing new goods and services (Lee et al, 2012), and implementing efficient processes (Cervantes 2017;Rosli et al 2018) among others, whereas social values refer to improvements in conditions for society (Reale et al 2017), cultural development (Walter et al 2007), and the addressing of unemployment, poverty, and environmental degradation (Cassity and Ang, 2006;Rau et al 2018).…”