Abstract. Nowadays, web users are facing a novel and dynamically changing environment, which promotes collaboration in content creation. In the web era, people usually neglected the quality of content, and had minimum authority on reporting good or bad content, whereas, in Web 2.0, content is becoming a priority and people become more critical when they assess its quality. In the former case, each web site had an identity, a single editor or a closed group of editors, who were responsible for content quality management and the stylistic design was the main quality standard for visitors. In the latter case, several applications and a new way of thinking have changed the workplace and created a new approach to quality management. Specifically, the team of editors is open to every web user, content is a collaborative product and the "embedded object" or "inline linking" model is gaining in popularity against hyperlinking.