The Loyalty Model of Private University Student

Leonnard, Leonnard; Daryanto, Heny K.; Sukandar, Dadang; Yusuf, Eva Z

doi:10.21632/irjbs.7.1.55-68

Cited by 22 publications

(52 citation statements)

References 3 publications

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“…The satisfied individual will lead to purchase intention. Previous studies have proven this relationship (Leonnard, Daryanto, Sukandar, and Yusuf, 2015;Leonnard, 2017;Leonnard and Susilowati, 2018;. Therefore, in this study, we adopted a modified theory of planned behavior with the contribution of expectation and perception selected from Nam, Dong, and Lee (2017) on modest sportswear.…”

Section: Literature Review 21 the Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

Young Indonesian Muslim women consumer behavior toward modest sportswear

Leonnard¹,

Sjahrifa²,

Fathia³

et al. 2019

JBRMR

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Women modest sportswear has stepped up the industry of the modest fashion. The emerging economy, combined with the most significant Muslim population, has become the main attraction of Indonesia as a market for this particular fashion style. The purpose of this study is to determine motivating factors which affect the behavior of Indonesian Muslim women in buying modest sportswear by employing The Theory of Planned Behavior (TPB). Expectation, perception, the subjective norm, perceived behavioral control and consume's attitude toward modest apparel during sport, and purchase intention are the factors to be examined. By employing a Partial Least Squares Structural Equation Modelling (PLS-SEM), the analysis proclaimed that the effects of expectation, perception and the subjective norm on consumer's attitude toward modest apparel during sport are confirmed. The result given by perceived behavioral control on purchase intention is higher than the subjective norm. The subjective norm is also being confirmed to affect perceived behavioral control. Further managerial implications are discussed.

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Section: Literature Review 21 the Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

Young Indonesian Muslim women consumer behavior toward modest sportswear

Leonnard¹,

Sjahrifa²,

Fathia³

et al. 2019

JBRMR

Self Cite

View full text Add to dashboard Cite

show abstract

“…A high satisfaction will lead to a high switching behavior and positive WOM. Thus, the current study provides additional support to the prior studies (Butt and ur Rehman, 2010;Temizer & Turkylmaz, 2012;Leonnard et al, 2014;Eurico et al, 2014;Giner and Rillo, 2015). Students who are satis ied with the goods and services provided by the university will lead to positive opinions and disseminate them to prospective students.…”

Section: Discussionmentioning

confidence: 52%

“…There are three indicators to measure customer satisfaction, namely expectation, emotion, and involvement (Vinagre and Neves, 2008). Prior studies have analyzed the relationship between customer satisfactions with favorable behavioral intentions, such as positive WOM and lower switching behavior in higher educational institutions (HEIs) (Butt and urRehman, 2010;Temizer & Turkylmaz, 2012;Leonnard et al, 2014;Eurico et al, 2014;Giner and Rillo, 2015). Most of the studies prove that satisfaction affects positive behavioral intentions of the students to continue their education at the same institution as well as provide recommendations to prospective students.…”

Section: University Reputation Wom and Switching Behaviormentioning

confidence: 99%

Effects of Reputations and Satisfactions on Positive Word of Mouth Intentions and Switching Behaviors

Ong

2017

IJBS

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The increasing numbers of new Higher Education Institutions (HEIs) require HEIs to establish their positive reputation and customer satisfaction to both attract and retain students. This study aims to examine the effects of reputation and satisfaction on word of mouth (WOM) and switching behavior of students at the private University Jakarta. By employing structural equation modeling (SEM), we prove that satisfaction has a high direct and signi icant in luence on Word of Mouth (WOM) and switching behavior (.79 and .93). While reputation has a low direct effect on WOM and switching behavior (.16 and .00). The role of satisfaction as a mediating variable increases the indirect effect of reputation on WOM and switching behavior of .67 and .79. Further managerial implications are discussed.

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“…Determinants of customer loyalty in online shop are effect by several variables including image and price (Leonnard et al, 2014). Abdel-Salam et al (2010) define corporate image as a general impression left in the minds of customers as a result of a collection of feelings, ideas, attitudes, and experiences with companies that are stored in memory.…”

Section: Introductionmentioning

confidence: 99%

The Role of Customer Trust as a Mediation on The Effect of Corporate Images and Price Fairness to Customer Loyalty

Sari¹,

Yasa²

2019

TR1001

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The purpose of this study is determine the role of customer trust in mediating the corporate image and the price fairness to customer loyalty mapemall.com. Testing the research hypothesis using Structural Equation Modeling (SEM) analysis techniques using SMARTPLS assistance, using IBM SPSS Statistics 22 to test validity and reliability, and the sample in this study amounted to 85 respondents, taken using pposive sampling technique, with the criteria of respondents namely customers who have been shopping online at Mapemall.com for the past year at least twice, living in the city of Denpasar. The results showed that (1) the corporate image had a positive and significant effect on customer trust, (2) the price fairness has a positive and significant effect on customer trust, (3) the corporate image has a positive and significant effect on customer loyalty, (4) the price fairness and significant to customer loyalty, (5) customer trust has a positive and significant effect on customer loyalty, (6) customer trust can mediate the relationship between corporate image and customer loyalty, and (7) customer trust can mediate the price fairness relationships with customer loyalty.

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The Loyalty Model of Private University Student

Cited by 22 publications

References 3 publications

Young Indonesian Muslim women consumer behavior toward modest sportswear

Young Indonesian Muslim women consumer behavior toward modest sportswear

Effects of Reputations and Satisfactions on Positive Word of Mouth Intentions and Switching Behaviors

The Role of Customer Trust as a Mediation on The Effect of Corporate Images and Price Fairness to Customer Loyalty

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