The management of innovation to generate added value in the flexographic processes: a case study in the company suppry etiquetas

Abstract

The present study has as its theme the management of innovation to generate added value in flexographic processes, being delimited in the analysis of the processes of the company Suppry Etiquetas. It is questioned how innovation management can generate added value in the flexographic processes of the company Suppry Etiquetas. The objective was to understand how innovation management can generate added value in the company's processes. Methodologically, the research was characterized as an exploratory case study, with the data being analyzed qualitatively. Data collection occurred through a literature review in books, magazines, and on site, with a semi-structured interview with the company owner, with the application of a questionnaire containing 7 questions. As main results of the research we highlight that the innovations of processes all of them represented some kind of cost reduction, and implementation of the program 5s, being this very important for the organization of the company. In the innovation of products in addition to the two new products that started to be produced by the company, it is worth mentioning resale items that had an increase of 57,07% in revenue, after the realization of a change of strategy.