The Maori of Tourist Brochures Representing Indigenousness

Olsen, Kjell

doi:10.1080/14766820802553152

Cited by 14 publications

(16 citation statements)

References 21 publications

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“…This was not a linear process since the author went back and forth between the websites and the literature to look for similarities and discrepancies. The websites showed clear patterns that were also present in a representative study of brochures produced by members of the Maori population and in many other independent studies regarding the Sámi and other indigenous populations (Olsen, 2008). The most prominent themes that emerged during the analysis were:…”

Section: Resultsmentioning

confidence: 69%

“…Examples of the latter include: Official websites used by travel agents (Choi, Lehto, & Morrison, 2007;Echtner & Prasad, 2003), printed material for the international market (d'Hauteserre, 2011), or representations to promote a theme park (Magnoni, Ardren, & Hutson, 2007). There are some studies that have already taken into consideration indigenous populations' own creation of promotional material (Fonneland, 2013;Olsen, 2008) or material produced in cooperation with them (Keskitalo & Schilar, 2017). Olsen's study (2008), which is similar to the one proposed in this paper, analyses Maori-produced brochures.…”

Section: Introductionmentioning

confidence: 99%

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Authenticity as a compromise: a critical discourse analysis of Sámi tourism websites

Bernardi

2019

Journal of Heritage Tourism

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Authenticity is considered a very important means to attract tourists. Different enterprises and destinations compete for visitors and authenticity is an important factor for visitors' travel decisions. Within the context of indigenous and cultural tourism, several studies have criticized the way in which indigenous and local populations are portrayed in order to attract tourists, since they often involve colonial images and descriptions that are no longer corresponding to the contemporary situation. This study presents an alternative perspective on the discussion on tourism marketing in relation to authenticity. Through critical discourse analysis and retroduction, this study has analysed the websites of Sámi tourism companies from Sweden. The discussion put forward in this study is not a generalizing picture of how the Sámi peoples choose to market themselves, but it problematizes how these particular enterprises relate to issues of authenticity in the representation of cultural heritage. This paper also presents a new approach to authenticity seen as a compromise. The results of this study present one side of a multifaceted discussion on the struggle between different discourses on representations and authenticity that are often the main channel to reach and attract potential visitors.

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Section: Resultsmentioning

confidence: 69%

Section: Introductionmentioning

confidence: 99%

Authenticity as a compromise: a critical discourse analysis of Sámi tourism websites

Bernardi

2019

Journal of Heritage Tourism

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“…It also explains how Pacific cultures can only be travelled to, rather than understood. Pacific cultures are still considered to exist elsewhere, bounded in both space and time, as sites to be visited but returned from, effectively consigning them to objects of short-term detours to a temporal and spatial elsewhere (Olsen, 2008).…”

Section: Why Educate About Indigenous Cultures?mentioning

confidence: 99%

Festival of Pacific Arts: education in multi-cultural encounters

d'Hauteserre

2011

International Research in Geographical and Environmental Educat

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Can acts of support and/or revival of Pacific cultures serve to educate international tourists about Indigenous cultures? This paper examines, from a postcolonial perspective and using a qualitative methodology, whether the Festivals of Pacific Arts, to which all nations send delegations, can educate visitors about Indigenous cultures of the Pacific. These Festivals occur every four years, at a different venue each time, to spread the costs of organisation. The paper argues that the vibrancy and the sincerity of the performances are not sufficient to overcome the structural and cultural biases in the world of tourism. Attitudes towards such cultures have been patronising, keeping them at a timeless distance as visitor performance remains mired in the dictates of their social "habitus". The size and facilities at venues along with the modest air links mean that the Festivals can accommodate only a small number of visitors. The visitors, however, could discover the multi-faceted nature of these cultures and the participants challenge modernist neocolonial practices.

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“…Empowerment names debates about Western colonialism inappropriately idealizing indigenous cultures (Olsen, 2008). In the tourism context, souvenirs are 'colonial treasures' in which tourists parallel early traders, colonists and missionaries (Stanley in Timothy, 2005, p. 103): souvenirs are items of esteem; they have intrinsic value for tourists as concrete evidence of visiting another place; they show something unique about that society and culture.…”

Section: Reclaiming Culturementioning

confidence: 99%

Cultural consumption and souvenirs: an ethical framework

Brennan

Savage

2012

Arts Marketing: An International Journal

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Purpose:-This paper proposes guidelines for business enterprises engaging with indigenous communities to protect their intellectual property rights, particularly indigenous art works produced for the souvenir industry. Design/methodology/approach-Literature on indigenous art and souvenirs demonstrated exploitation of indigenous communities' intellectual property was facilitated by a lack of knowledge of how to otherwise behave. The proposed guidelines for commercial entities wishing to engage ethically with indigenous communities draws on international exemplars. Findings-A twelve-point framework for ethical commerce in indigenous souvenirs between indigenous communities and businesses is proposed to ensure populations lacking economic and social power are not disenfranchised by limited experience in a market society. Social implications-The proposed guidelines contribute to achieving reconciliation between mainstream and indigenous people in various countries throughout the world. Originality / value-This paper assists development of guidelines enabling ethical decisionmaking in the souvenir industry applying a critical approach to the principles of corporate responsibility.

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The Maori of Tourist Brochures Representing Indigenousness

Cited by 14 publications

References 21 publications

Authenticity as a compromise: a critical discourse analysis of Sámi tourism websites

Authenticity as a compromise: a critical discourse analysis of Sámi tourism websites

Festival of Pacific Arts: education in multi-cultural encounters

Cultural consumption and souvenirs: an ethical framework

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