The market for wireless electricity: The case of India

Kumar, Ashish; Shankar, Ravi; Momaya, Kirankumar S.; Gupte, Sandeep

doi:10.1016/j.enpol.2009.11.037

Cited by 9 publications

(1 citation statement)

References 12 publications

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“…The BOP approach has received interests from academia, firms and established organizations [see e.g. 7,16]. According to Prahalad and Hammond [5], large firms have the opportunity to decide strategies that may or may not include the BOP in their markets.…”

Section: Bottom Of the Pyramidmentioning

confidence: 99%

Determinants of the Diffusion of Solar Home Systems: Case Study among Low-Income Inhabitants in Bangladesh

Sriwannawita

Laestadiusb

2015

Energy & Environment

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This article discusses the determinants of technology diffusion among the low-income adopters, i.e. those belonging to the bottom of the pyramid market. Our aim is to analyse the variables that determine the adoption rate of Solar Home Systems. The analysis is drawn from a qualitative case study in Bangladesh based on interviews, observation and documents. We re-conceptualize diffusion process into three basic components: source, innovation and adopter. In particular, we focus on the characteristics of the source that are specific to the low-income market. In our case, the source is a social entrepreneur who seeks social wealth rather than economic wealth. Our empirical study may help to illuminate diffusion processes conducted by social entrepreneurs at the bottom of the pyramid because it contributes to a more comprehensive list of variables that affect the innovation adoption rate.

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Section: Bottom Of the Pyramidmentioning

confidence: 99%