2015
DOI: 10.19030/jabr.v31i5.9392
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The Market Valuation Of Pre-Registration For Firms In The Online Gaming Industry

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Cited by 3 publications
(1 citation statement)
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“…In particular, the online game industry is characterised by a high degree of innovation and dynamics (Marchand & Hennig-Thurau, 2013). Major online game firms try to sustain their competitive edge through intensive NPD, the success of which depends on their abundance of innovative and creative ideas (Choi, Sung, Lee, & Cho, 2011; Min & Oh, 2015). The process of generating innovative ideas is generally informal and nonstandardised, and involves numerous complex tasks (Nsenduluka & Shee, 2009).…”
Section: Introductionmentioning
confidence: 99%
“…In particular, the online game industry is characterised by a high degree of innovation and dynamics (Marchand & Hennig-Thurau, 2013). Major online game firms try to sustain their competitive edge through intensive NPD, the success of which depends on their abundance of innovative and creative ideas (Choi, Sung, Lee, & Cho, 2011; Min & Oh, 2015). The process of generating innovative ideas is generally informal and nonstandardised, and involves numerous complex tasks (Nsenduluka & Shee, 2009).…”
Section: Introductionmentioning
confidence: 99%