The Marketing of Printed Books in Late Medieval England

Edwards, A. S. G.; Meale, Carol M.

doi:10.1093/library/s6-15.2.95

Cited by 49 publications

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“…He specialized in legal and constitutional texts, and also printed religious works although not as extensively or as broadly as his major contemporary Wynkyn de Worde. He was to play an important role in publishing the first official response to Luther in 1521, the Assertio septem sacramentorum . His links with figures sympathetic to evangelical humanism, such as John Colet and Christopher Urswick, led him to publish reforming texts, including a sermon in Latin by Savonarola.…”

Section: IImentioning

confidence: 99%

Richard Guldeford's Pilgrimage: Piety and Cultural Change in Late Fifteenth‐ and Early Sixteenth‐Century England

Lutton

2013

History

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The account of Sir Richard Guldeford's pilgrimage, printed in 1511, is just one of over 500 surviving medieval accounts of the Jerusalem pilgrimage. In many ways conventional, it nonetheless bears a number of distinctive features. Its presentation of firstperson detailed eyewitness testimony in conjunction with judicious use of source material, innovative treatment of travel balanced with sober and restrained piety, and eschewal of some of the more fabulous aspects of pilgrimage literature, all make it an important example of the vogue for sober piety in late fifteenth-and early sixteenthcentury England. It provides evidence of critical engagement with debates surrounding pilgrimage and related aspects of religious practice such as indulgences and the cult of relics, and it is an important example of new approaches to the writing and publishing of the literature of pilgrimage and travel. Richard Guldeford, royal courtier and civil servant, did not write the account of his pilgrimage to the Holy Land, but it emanated from the Guldeford family's interests in fashionable humanist learning and reformist religious sensibilities. The text's innovations and tensions are representative of wider shifts and deeper fault-lines in late medieval religious culture prior to the enormous religious changes of the Reformation, and are further evidence of the ways in which pre-Reformation orthodox religious culture was neither homogeneous nor unchanging. Above all, it offered a reformed and rehabilitated practice of the Jerusalem pilgrimage at a time when pilgrimage was increasingly vulnerable to attacks from both orthodox and heterodox critics.

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Section: IImentioning

confidence: 99%

Richard Guldeford's Pilgrimage: Piety and Cultural Change in Late Fifteenth‐ and Early Sixteenth‐Century England

Lutton

2013

History

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“…The auspices of the patron, for example, become more talismanic and less manifestly economic in nature. We see this shift in Caxton's later Prefaces or Dedications, where few of the possibilities of relationships that are adumbrated between printer and ‘patron’ can be confidently held to involve financial considerations (Edwards, 1993, p. 96).…”

Section: Literary Patronage After Printmentioning

confidence: 99%

Literary patronage in Medieval England, 1350‐1550

Walsh

2009

Library Review

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PurposeThe purpose of this paper is to describe the change literary patronage underwent in England after the introduction of print, and attempt to explain the causes for the shift.Design/methodology/approachProvides a historical review of the period.FindingsThe practice became more of a marketing tool in bookmaking. The patronage of printed books was one of endorsement. It was a patronage that came from the use of a prestigious or powerful name, not from the financial support of a wealthy personage. Literary patronage of late Medieval England was a practice of financial support. A person of wealth would accept the financial responsibility involved with the production of literary materials. The patron became an important part of the bookmaking process and without the contributions of a patron most books would not have been produced. After the invention of the printing press, the role of patronage changed.Research limitations/implicationsAnalyses an era in the history of book publishing in England and should be of interest to scholars of Medieval England, and publishing and library history.Originality/valueProvides a review of patronage in an important era for changes in publishing.

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“…13 De Worde established new markets for the religious and school books that constitute the bulk of his output. 14 From a literary-historical perspective, he is notable for the publication of older verse romances and contemporary English poets not seen under Caxton's press. 15 To some extent, de Worde's choice of English literary texts reflects Caxton's and his contemporary Pynson's 'adherence to traditions of literary popularity close to those of Middle English manuscript culture'.…”

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confidence: 99%

“…9, 11). However, unlike the poets of England's medieval past, whose manuscript books Copland has lain up 'tyll that the lether moules' (14), Feylde conceives of Hawes's within the fiction of authorship devised at the end of the Conforte, where the allegorical lady 'Pucell' reveals to Hawes's poet-narrator 'Amoure', that Of late I sawe aboke of your makynge Called the pastyme of pleasure whiche is wond[rous] For I thyn[k]e and you had not ben in louynge Ye coude neuer haue made it so sentencyous I redde there all your passage daungerous Wherfore I wene for the fayre ladyes sake That ye dyd loue ye dyde that boke so make (Hawes, Conforte, 785-91)…”

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Wynkyn de Worde, Stephen Hawes, and the improvisation of genre in early sixteenth‐century English poetry

Atkinson

2021

Renaissance Studies

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The printing of the poems of the early Tudor poet Stephen Hawes (c.1474–before 1529) by the London printer Wynkyn de Worde (d. 1534/5) is the earliest example of the sustained publication of a contemporary English poet by a single printer. This article considers de Worde’s printing of Hawes, in a flurry around 1509 and then at intervals of more or less ten years until 1530, as part of a larger effort to establish a noncourt audience for contemporary English poetry with nevertheless courtly credentials. The paratexts with which de Worde frames Hawes’s verse – from woodcut illustrations, to the printing of the author’s name, to the citation of Hawes by other writers associated with de Worde – are examined as evidence for a growing tendency amongst London printers to provide opportunities for their readers to make imaginative crossreference between their varied literary output. They represent an alternative to the marketing of English literary texts primarily on the basis of authorship – what I describe as an ‘improvisation of literary genre’ by early Tudor England’s poets, printers, and readers.

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The Marketing of Printed Books in Late Medieval England

Cited by 49 publications

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Richard Guldeford's Pilgrimage: Piety and Cultural Change in Late Fifteenth‐ and Early Sixteenth‐Century England

Richard Guldeford's Pilgrimage: Piety and Cultural Change in Late Fifteenth‐ and Early Sixteenth‐Century England

Literary patronage in Medieval England, 1350‐1550

Wynkyn de Worde, Stephen Hawes, and the improvisation of genre in early sixteenth‐century English poetry

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