“…Mathematical modelling and computer simulations create a virtual environment where hypotheses can be tested and different scenarios investigated in detail, and hence provide a feasible alternative to the experiment. A variety of approaches and techniques have been developed and used such as threshold models (Centola, 2013, Granovetter, 1978, Macy, 1991, evolutionary game theory models (Davies et al, 2012, Gavrilets, 2015, Whitehouse et al, 2017, social network models (Eguiluz et al, 2006, Turalska et al, 2013, agent-based models (Epstein, 2002, Fonoberova and and epidemiological models (Bonnasse-Gahot et al, 2018, Epstein, 1997, Khosaeva, 2015, both in spatial and nonspatial systems. The models range from relatively simple, allowing only for some basic feature of the phenomenon (Epstein, 2002), to more detailed ones that endeavour to take into account the full complexity of the social dynamics (Davies et al, 2012, Gavrilets, 2015.…”