The expression of a gene is a fundamental biological process with both immediate effects on an individual organism as well as long‐term consequences for the evolution of the living world. As such, gene expression is regulated by elaborate control mechanisms that act or interact to ensure a fine context‐specific tuning. Transgenes are subject to the same range of gene regulatory mechanisms that control endogenes. In addition, transgenes, like other newly acquired foreign or ‘invasive’ DNA elements in the genome, appear particularly susceptible to control mechanisms that detect and act upon ‘abnormalities’ encoded by the transgene sequence or structure, the transgene's positional and compositional relation to its genomic environment, the transgene's expression pattern, and the intrinsic and extrinsic characteristics of transgenic RNA intermediates and gene products. A thorough understanding of the pathway of gene expression, from transcriptional regulation by genetic and epigenetic mechanisms, through to RNA and protein degradation, and the targets this pathway provides for gene regulatory processes to intervene, is essential for the successful application of transgenic tools in today's plant biotechnology.