The mediating effect of flow experience on social shopping behavior

Hsu, Chia‐Lin; Chang, Kuo‐Chien; Kuo, Nien-Te; Cheng, Yi-Sung

doi:10.1177/0266666916651918

Cited by 51 publications

(29 citation statements)

References 56 publications

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“…Greater arousal and pleasure provide a stronger motivation to revisit a website. In the retail literature, several studies have demonstrated that arousal and pleasure are positively related to approach shopping behaviors (Baker et al, 1992;Hui and Bateson, 1991), and that the level of pleasure experienced during an online shopping positively affects customer behavior (Eroglu et al, 2003;Manganari et al, 2011;Hsu et al, 2016). Thus, we propose the following:…”

Section: Effects Of Affective Experience and Service Quality On Behaviormentioning

confidence: 85%

Effects of sense of control and social presence on customer experience and e-service quality

Kang

Lee

2016

Information Development

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This study considers sense of control and social presence as major design attributes and explores their influence on customers’ affective responses and cognitive evaluations of e-services. In an experimental study, we constructed a hypothetical news portal offering varying levels of user control and social presence. Statistical analyses of the data indicate that websites designed to provide a greater sense of control and social presence result in greater pleasure and arousal among users, more positive evaluations of e-service quality, and stronger revisit intentions for the e-service platform. A well-designed website interface with an appropriate social presence and customizable interface appears to create an optimal online environment for offering desirable service experiences and thereby retaining customers.

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Section: Effects Of Affective Experience and Service Quality On Behaviormentioning

confidence: 85%

Effects of sense of control and social presence on customer experience and e-service quality

Kang

Lee

2016

Information Development

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“…For example, banner ads, pop-up ads, sponsorships, pay-per-click ads, text link ads, advergame, and button advertising are flooding in the webpages (Belanche, Flavián, & Pérez-Rueda, 2017;Chiu, Lo, & Hsieh, 2017;Duff & Faber, 2011). These ads help enterprises build advertisement awareness, brand awareness, brand image, and intent to purchase (Chiu, 2019;Hsu, Chang, Kuo, & Cheng, 2017;Hwang & Jeong, 2016;Kang, 2019). Besides, the cost of online advertising is much lower than TV and print advertising, but the scope of influence is relatively broad.…”

Section: Introductionmentioning

confidence: 99%

Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

Chiu

Chang

2020

CMR

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This study used the spillover effects and the reversal theory to examine the impact of website banner on the advertising attitude. This study recruited 146 volunteers to test on a computer program with an eye-tracking device. All participants' eye movements data were recorded and analyzed, and this study also used a psychological scale to measure the participants' attitudes. Results showed that if an advertising banner arouses the viewer's negative attitude, the negative attitude does spill over to the host website. When a viewer has a negative attitude toward a host website, his/her fixation time and revisits intention of the host website will significantly reduce. These findings not only help advertisers in planning advertising strategies but also provide some valuable implications for the website developers.

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“…The quality of a website can be measured by three factors: information quality, system quality, and service quality. The system quality is associated with the desired and essential capabilities of a website such as its reliability, availability and response time (Hsu et al, 2017). On the other hand, information quality determines the accuracy, completeness, and timeliness of the website content (Abed, 2016).…”

Section: Human Computer Interaction Factorsmentioning

confidence: 99%

“…On the other hand, information quality determines the accuracy, completeness, and timeliness of the website content (Abed, 2016). The final factor is service quality, which indicates the timeliness of responses when a consumer accesses supports and services provided through the website by the service provider (Hsu et al, 2017). The excellent quality of a social networking site will encourage consumers to believe that the platform is a valuable avenue for social ISBN: 978-989-8704-19-1 © 2020 interactions, and it could encourage users to continue using the platform for the exchange of information (Ahn et al, 2007, Teo et al, 2008.…”

Section: Human Computer Interaction Factorsmentioning

confidence: 99%

A Holistic Social Commerce Framework for Saudi Arabia

2020

Proceedings of the International Conferences on ICT, Society and Human Beings (ICT 2020), Connected Smart Cities (CSC 2020) An

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The evolution of social networking and the significant growth of e-commerce has changed the nature of e-commerce interaction between customers and organizations. This evolution has produced a new form of e-commerce known as named "social commerce" (SC). In Saudi Arabia, social networking usage has increased rapidly and has begun to be an indispensable part of everyday life. The current literature indicates that social commerce has not been studied extensively and the majority of the studies on social commerce have focused mainly on the investigation of specific factors. However, in this study, the researcher intends to investigate a comprehensive range of factors including Organization Characteristics factors, HCI factors, Social factors, Psychological factors and Cultural factors. Hence, the purpose of this study is to identify the major factors that influence the customers' attitude to the adoption of s-commerce in Saudi Arabia. A new initial holistic framework will be developed for s-commerce in Saudi Arabia based on an extensive literature review. A mixed methods approach suggested for this research. This study will provide a holistic framework that will benefit stakeholders such as companies, organizations and governments by suggesting ways to encourage customers to adopt SC and find practical solutions to improve the use of SC in Kingdom Saudi Arabia (KSA) as well as those in developing countries, especially the Gulf Cooperation Council countries.

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The mediating effect of flow experience on social shopping behavior

Cited by 51 publications

References 56 publications

Effects of sense of control and social presence on customer experience and e-service quality

Effects of sense of control and social presence on customer experience and e-service quality

Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

A Holistic Social Commerce Framework for Saudi Arabia

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