The Mediating Role of Affective Commitment in Explaining Relationship between Characteristics of Service-offer and Loyalty: Focused on Department Stores

Choi, Chul-Jae; Huh, Young-Soo

doi:10.5392/jkca.2014.14.10.255

Cited by 6 publications

(1 citation statement)

References 30 publications

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“…Blodgett et al (1997) demonstrated that perceived distributive justice positively influences consumers' attitudes toward a firm and repatronage intentions. Choi and Huh (2014) discovered that perceived distributive justice can shape consumer loyalty through consumers' affective commitment. Consumers display higher overall satisfaction with a firm when they perceive high levels of distributive justice; they may thus develop stronger purchase intentions and word-of-mouth loyalty intentions (Fan and Du, 2008;Maxham and Netemeyer, 2002;Su and Huang, 2010).…”

Section: Cross-border Philanthropymentioning

confidence: 99%

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

Tong

Xiao

et al. 2022

IMR

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PurposeThe purpose of this research is to explore how experienced scarcity affects home country consumers' attitudes toward the firm engaging in cross-border philanthropy by analyzing perceived distributive justice as a mediating variable. This research also investigates the moderating factor of this effect to identify practical strategies for managers.Design/methodology/approachThis research conducted one survey (Study 1) and three experiments (Studies 2–4) by manipulating scarcity to provide robust evidence for the influence of experienced scarcity on consumer perception of the company conducting cross-border philanthropy.FindingsThis paper provides empirical insights about the significant negative effect of experienced scarcity on consumer attitudes toward the firm engaging in cross-border philanthropy. It proposes that home country consumers with high versus low experienced scarcity show lower perceived distributive justice for cross-border philanthropy, which generates less favorable attitudes toward the firm. To alleviate the negative impact of experienced scarcity on consumers' perceptions of corporate reputation, providing donation amount comparisons between home and foreign countries has a significant moderating effect.Practical implicationsThis paper provides several suggestions for marketers seeking cross-border philanthropy to improve consumers' attitudes toward the firm.Originality/valueThis paper enriches the literature on corporate social responsibility in the domain of cross-border philanthropy and explains contradictory findings on consumers' attitudes toward corporate cross-border philanthropy. Moreover, this study makes meaningful contributions to the scarcity and justice literature.

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Section: Cross-border Philanthropymentioning

confidence: 99%

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

Tong

Xiao

et al. 2022

IMR

View full text Add to dashboard Cite

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Role of Relational Quality in Relationships Between Perceived Services Quality and Loyalty in Department Stores of Mongolia

Choi¹,

Dugerjav²

2015

thejournalofinternationaltradecommerce

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Effect of Cosmetics Store Relational Benefits on Affective Commitment and Long-term Relationships

Sheen¹

2022

Asian J Beauty Cosmetol

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Purpose: This study analyzes the mediating effect of affective commitment in the relationship between long-term relationship orientation and customers perceived relational benefits highlight the importance of positive relationships with customers in cosmetic stores, and how relational benefits improve the affective commitment and long-term relationship orientation.Methods: This study conducted a survey of 300 customers who visited cosmetics stores in Seoul and the metropolitan area from November 16 to December 31, 2021, and used 297 copies as the final analysis data; three that could not be used as samples were excluded. Frequency, factor, reliability, and three-stage mediated multi-regression analyses were conducted using SPSS Ver.21.0 as an analysis method.Results: The results found the following: First, the perceived relational benefits of customers visiting cosmetics stores have a positive impact on affective commitment, and long-term relationship orientation to maintain long-term relationships with stores that have visited. Second, affective commitment in relationships with relational benefits and long-term relationship orientation was shown to have a partial mediating effect.Conclusion: Customers who experience and perceive service benefits and homogeneity experience an emotional commitment that to revisit. Such an experience is believed to create long-term and positive bonds with customers to achieve efficient management performance.

show abstract

The Mediating Role of Affective Commitment in Explaining Relationship between Characteristics of Service-offer and Loyalty: Focused on Department Stores

Cited by 6 publications

References 30 publications

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

Role of Relational Quality in Relationships Between Perceived Services Quality and Loyalty in Department Stores of Mongolia

Effect of Cosmetics Store Relational Benefits on Affective Commitment and Long-term Relationships

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