The Mediating Role of e-Lifestyles to Use the Fitness Center App

Barbosa, Helena Ferreira; Fernández, Jerónimo García; Cepeda‐Carrión, Gabriel

doi:10.1080/10447318.2023.2204273

Cited by 4 publications

(3 citation statements)

References 68 publications

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“…Past research did not validate any correlation between the propensity to practice fitness exercises and the individual's intention to obtain information relating to their preferred sport, even though physical activity positively influences a person's inner equilibrium [65,72]. The intensity of practicing fitness exercises when a sports club offers incentives or discounts [73] and customers' overall satisfaction increases when they have the opportunity to obtain information by using fitness center apps [75]. So H 7 can be accepted.…”

Section: Resultsmentioning

confidence: 98%

“…Both of the aforementioned propensities reflect Millennials' active fitness center participation. Furthermore, there is a positive relationship between the individual's need for uniqueness in sport and consumption choice [74], as well as between the consumer's intention (behavior) to use a fitness center app and the overall satisfaction of the fitness club members [75]. Therefore, it can be postulated that:…”

Section: The Influence Of Extraverted and Introverted Millennials On ...mentioning

confidence: 99%

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The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

Dabija,

Csorba,

Pop

et al. 2023

Behavioral Sciences

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Millennials of the 21st century tend to have an active daily life and practice more sports, spending more on health and fitness. Therefore, the present paper seeks to investigate the propensity of Millennials to recommend their preferred fitness center, depending on their psychological condition (i.e., introversion versus extraversion), which may lead to their tendency to practice and to their involvement and satisfaction with the fitness center. The authors deduce a conceptual model from the literature, which is further analyzed with data collected through an empirical investigation based on a face-to-face administered questionnaire. Data gathered from 2138 Millennials are investigated with the help of structural equation modeling using SmartPLS. The results show that a positive image of a fitness center stimulates the satisfaction of extravert and introvert consumers. Millennials have different personality types, such as extraversion and introversion, that influence their propensity to practice fitness and to recommend their favorite fitness center. It can be concluded that not only extraversion but also introversion influence consumers’ satisfaction, positively impacting the consumer’s intention to recommend their favorite fitness center to peers.

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Section: Resultsmentioning

confidence: 98%

Section: The Influence Of Extraverted and Introverted Millennials On ...mentioning

confidence: 99%

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

Dabija,

Csorba,

Pop

et al. 2023

Behavioral Sciences

View full text Add to dashboard Cite

show abstract

“…vi. Develop differentiated strategies Create specific marketing and advertising strategies for each target segment, adjust your product, price, promotion, and distribution to meet the unique needs of each group (Ferreira-Barbosa et al, 2023).…”

Section: Processmentioning

confidence: 99%

Tendencias en la orientación de la publicidad: Reorientación y la precepción del usuario sobre las plataformas de comercio electrónico en ciudades de Colombia e Israel

Santamaría Ruíz,

Pérez Barragán,

Hinojoza-Montañez

2023

novarua

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La publicidad en los medios digitales ha experimentado cambios por la bienvenida de la industria 5.0, transformando las formas promocionales en el consumidor digital y sus conductas sobre los productos ofrecidos, logrando una influencia en la precepción sobre la decisión final de usuario. Se pretende analizar las tendencias de la segmentación o “targeting” de la publicidad en las plataformas de comercio electrónico y su incidencia en la percepción del usuario digital. La metodología es de tipo descriptiva, dentro del paradigma postpositivista, con un muestreo probabilístico de la población consumidora digital, encuestados en las ciudades de Barranquilla, Colombia y Tel Aviv, Israel. Los resultados señalan que la presencia de la retargizacion es 4.38 general, estando muy presente en los consumidores, la segmentación psicográfica es de 2.55, con baja presencia, la segmentación geográfica de 4.15 “presente” y segmentación conductual con 3.77. Las nuevas tendencias han impactado el mercado con estrategias de marketing.

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A systematic review of intention to use fitness apps (2020–2023)

Angosto,

García-Fernández,

Grimaldi-Puyana

2023

Humanit Soc Sci Commun

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Technology advances and digital transformation are constantly growing, resulting in an increase in the number of sports-related technologies and apps on the market, particularly during the COVID-19 pandemic. The aim of this study is to update a comprehensive evaluation of the literature published since 2020 on the desire to use and embrace fitness and physical activity-related apps. Using the PERSiST adapted from the PRISMA 2020 statement, a total of 29 articles that provide assessment models of sports consumers’ desires to utilise fitness applications were discovered. Several major conclusions emerge from the findings: (1) the use of alternative models to the Technology Acceptance Model has increased in recent years with new theories not derived from that model now being associated with it; (2) studies in Europe are increasing as well as a specifical interest in fitness apps; (3) the UTAUT and UTAUT2 model are more widely used within the sport sector and new models appear connected with behaviour intentions; and (4) the number of exogenous and endogenous variables that are linked to the main technology acceptance variables and their behavioral intentions is diverse within the academic literature. These findings could help technology managers to increase user communication, physical activity levels and participation in their fitness centres, as well as to modify the policies and services of sports organisations.

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The Mediating Role of e-Lifestyles to Use the Fitness Center App

Cited by 4 publications

References 68 publications

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

Tendencias en la orientación de la publicidad: Reorientación y la precepción del usuario sobre las plataformas de comercio electrónico en ciudades de Colombia e Israel

A systematic review of intention to use fitness apps (2020–2023)

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