The mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning

Abstract

PurposeAlthough previous studies noted the importance for organizations in establishing an innovation strategy, few have examined innovation orientation as a multidimensional knowledge configuration. Therefore, this study draws on the valuable theoretical underpinnings of the resource-based view and information processing theory to examine the mechanism through which an organization's innovation orientation (IO) and team unlearning (TU) can impact new product development (NPD) success.Design/methodology/approachA causal model was developed in order to analyze the role of innovation orientation and team unlearning on NPD success. This proposed model and several hypotheses were gauged using data from 255 NPD team members from Taiwanese high-tech and traditional companies.FindingsThe results indicate that both IO and TU relate to outcomes. Specifically, this study demonstrates that it is insufficient that firms simply establish the configurations needed to enhance their IO and TU, firms also need to find out the correct mechanism to enhance NPD success. The relationships between IO, TU and NPD success were fully mediated by team information processing.Originality/valueThis report sheds light on the importance of innovation orientation and team unlearning in today's NPD process and uncovers the underlying mechanism through which IO and TU contribute to NPD success. It also offers precise advice for the assessment of management of team information-processing to boost the performance of new products.

How partners’ knowledge base and complexity are related to innovative project success: The roles of trust and trust capability of partners

“…But some previous research has shown that there exists a conflicting association between this sort of malleability and project success. Malleability, for example, permits "mission drift" which counts against project success (Amaya et al, 2022;Edeh et al, 2020). One possible explanation for why we find a positive result is that the majority of our projects are research projects, and research is a context in which changes are welcomed, and even seen as a sign of success in themselves (if for example the change is through an unexpected finding which changes the orientation of the project).…”

Recent findings on organizational unlearning and intentional forgetting research (2019–2022)

“…In a cross-sectional survey-study, Amaya et al (2022) found that team U/IF was an important precondition for success in NPDs, as they needed to handle vast amounts of information processed to generate new ideas. Based on the data of 255 NPD team members from 80 firms, U/IF showed its effect on teams’ information processing , which subsequently led to NPD success ( Amaya et al, 2022 ). The relationship between team unlearning and NPD success was fully mediated by team information processing.…”

Antecedents and level of success in the development of new products of the community enterprises in Nonthaburi Province

“…In the community enterprises, the innovative process is lacking for the development of products and services. Previous study is also highlighted that innovative processes in NPD is most important (Amaya, Wu, & Liao, 2021). From the offer mentioned discussion, they study hypothesized that Hypothesis 4.…”