The mediatization of celebrity politics through the social media

Wheeler, Mark

doi:10.1386/jdtv.5.3.221_1

Cited by 21 publications

(11 citation statements)

References 7 publications

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“…Studies show that celebrity endorsement of particular products and brands on SNSs increase audience recognition, favorability toward the endorsed products, and buying intention (Chung and Cho, 2017; Jin and Phua, 2014). The effects of celebrity endorsement through SNSs can be explained by the reduction of psychological distance and promotion of illusionary proximity to celebrities (Beer, 2008; Crawford, 2009; Wheeler, 2014). Empirical studies show that celebrity self-disclosure on SNSs promotes a parasocial relationship between SNS users and celebrities (Kim and Song, 2017).…”

Section: Celebrity Research In An Emerging Technological Contextmentioning

confidence: 99%

The effects of following celebrities’ lives via SNSs on life satisfaction: The palliative function of system justification and the moderating role of materialism

Seo

Hyun

2018

New Media & Society

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Social media increases opportunities to glimpse celebrities’ glamorous lifestyles and to interact with celebrities. This study examines how the use of social networking sites (SNSs) for celebrity-related information and interactions influences users’ life satisfaction. Data analysis demonstrates that celebrity-related SNS activities decrease users’ life satisfaction by increasing relative deprivation through comparison with celebrities. However, the comparison also leads to system justification, serving a palliative function to cope with the potentially negative consequences of such comparisons, which in turn increases life satisfaction. Interestingly, materialism moderates the relationship such that the effects of comparison with celebrities on system justification are observed only among SNS users who hold high materialism values. Also, the direct positive effects of celebrity-related SNS use on life satisfaction are stronger for those with high materialistic values than for those with low materialistic values. The multifaceted functions of celebrity-related SNS activities for life satisfaction are discussed.

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Section: Celebrity Research In An Emerging Technological Contextmentioning

confidence: 99%

The effects of following celebrities’ lives via SNSs on life satisfaction: The palliative function of system justification and the moderating role of materialism

Seo

Hyun

2018

New Media & Society

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“…However, Brand brings an interesting and perhaps unique set of media resources to his activism. While celebrities often use social media to promote political causes (Wheeler, 2014) Brand has gone further, using YouTube to cultivate a personal audience for political content. 1 He is therefore able to combine continued mainstream attention with micro-celebrity self-presentation techniques, whereby intimacy and information-sharing are used strategically to appeal to followers who (regardless of their number) are regarded as an audience of fans (Marwick, 2015).…”

Section: Boundary Crossing and Status: Who Can Russell Brand Speak For?mentioning

confidence: 99%

‘Russell Brand’s a joke, right?’ Contrasting perceptions of Russell Brand’s legitimacy in grassroots and electoral politics

Watts

2019

European Journal of Cultural Studies

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Russell Brand’s interventions in the political field have taken multiple forms since he famously told Jeremy Paxman in October 2013 that he had never voted. The following year Brand joined the campaign to save the New Era estate in East London, seeking to ‘amplify’ the voices of residents by attracting positive mainstream media coverage and promoting their cause to his large social media audience. This audience, supposedly outside the ‘empty stadium’ of the mainstream campaign, was Labour leader Ed Miliband’s justification for being interviewed and endorsed by Brand during the 2015 election campaign. While the attention Brand received in both cases demonstrates his celebrity capital in the United Kingdom, he also faced contestation. Brand’s wealth complicated his claims to represent housing campaigners, while during the election his background as a working-class comedian conflicted with formal political norms. Using Saward’s theory of representative claims, this article explores how Brand made claims to represent citizens in each context and how these were evaluated. Brand’s negotiation of his status and the response he received in different political contexts is analysed drawing on fieldwork, Brand’s social media and YouTube content, and media coverage of his interventions. I argue that while Brand’s celebrity capital allowed him to work across the fields of entertainment and politics with ease, his status in the political field is dependent on successfully making claims to represent citizens.

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“…With the rapid development and adoption of digital technologies, namely web-based and social media platforms, celebrity candidates have deployed new strategies for attracting and communicating with constituents and enhancing their political capital. These platforms also allow politicians to present a version of themselves that appears unmediated, 15 personal, and authentic (Wheeler 2014). Throughout his 2016 U.S. Presidential campaign, Donald Trump used social media, most notably Twitter, to communicate with voters; by Election Day, he had 13 million followers on the site.…”

Section: Introductionmentioning

confidence: 99%

@realDonaldTrump: political celebrity, authenticity, and para-social engagement on Twitter

McDonnell

Wheeler

2019

Celebrity Studies

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The mediatization of celebrity politics through the social media

Abstract: The mediatization of celebrity politics through the social media absTracT

Cited by 21 publications

References 7 publications

The effects of following celebrities’ lives via SNSs on life satisfaction: The palliative function of system justification and the moderating role of materialism

The effects of following celebrities’ lives via SNSs on life satisfaction: The palliative function of system justification and the moderating role of materialism

‘Russell Brand’s a joke, right?’ Contrasting perceptions of Russell Brand’s legitimacy in grassroots and electoral politics

@realDonaldTrump: political celebrity, authenticity, and para-social engagement on Twitter

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