The Metaphorical Representation of Brexit in Digital Political Cartoons

Alousque, Isabel Negro

doi:10.1080/15551393.2019.1707084

Cited by 8 publications

(3 citation statements)

References 51 publications

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“…Second, genre influences the formation of metaphors. Political comics or cartoons may tend to employ exaggerated or ironic images and words to represent public figures or institutions (Alousque, 2020;El Refaie, 2003;Godioli & Pedrazzini, 2019). Pictorial (or visual) metaphors in commercial advertisements may be used to represent products in forms of brand names or logos (Forceville, 1994(Forceville, , 1996(Forceville, , 2008.…”

Section: Discussionmentioning

confidence: 99%

“…Later on, he (2008) modifies these categories and stipulates them as (1) contextual metaphor (modification of MP1), (2) hybrid metaphor (modification of MP2), (3) pictorial simile, and (4) integrated metaphor. These theorizations have greatly promoted the study of pictorial (or visual) metaphor as well as multimodal metaphor (e.g., Alousque, 2020; Bounegru & Forceville, 2011; Fahlenbrach, 2015; Forceville, 2008, 2017; Forceville & Urios-Aparisi, 2009, just to list a few). Being multimodal can be considered as a way or process in which meaning is produced and interpreted through the interplay of multiple signs/modes, such as words, images, sounds, color, etc.…”

Section: Metaphor and Multimodal Metaphormentioning

confidence: 99%

“…Forceville (2009) lists nine plausible modes that can represent multimodal metaphors including pictorial signs, written signs, spoken signs, gestures, sounds, music, smells, tastes, and touch. Forceville’s research on pictorial and multimodal metaphors has promoted numerous relevant studies that cover various text and genres such as advertising/billboards (Bolognesi & Lievers, 2020; Feng, 2019; Feng & O’Halloran, 2013; Forceville, 1994, 1996, 2017; Kaplan, 2004), cartoons/drawings (Alousque, 2020; Bounegru & Forceville, 2011; Bowen & Evans, 2019; El Refaie, 2003, 2009; Godioli & Pedrazzini, 2019), and films (Carroll, 1996; Fahlenbrach, 2015; Whittock, 1990), just to mention a few. This article deals with metaphors in the genre of PSAs which involves three types: verbal, visual and verbo-visual, with visual, and verbo-visual metaphors being its focus.…”

Section: Metaphor and Multimodal Metaphormentioning

confidence: 99%

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Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Feng

Shi

2022

Sage Open

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Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities. Based primarily on Feng and O’Halloran’s visual representation of multimodal metaphor, this article examines visual and multimodal metaphors created in the online PSAs that were produced in early 2020 to publicize China’s epidemic prevention and control activities. It is found that those metaphors fall into three general groups, namely “coronavirus” metaphor, “anti-epidemic worker” metaphor, and “medical instrument” metaphor. Nearly all of them were created to serve an overarching metaphor, namely ANTI-EPIDEMIC WORK IS WAR, of which coronaviruses were depicted as enemies, anti-epidemic workers as warriors, and medical instruments as weapons. Most of the metaphors were constructed through visual or multimodal anomaly realized through strategies such as participant substitution, verbal/visual superimposition, and verbo-visual integration/fusion in the representational structure, while their metaphorical meanings became supplemented or reinforced by the deployment of compositional and interactive resources such as spatial position, color contrast, gaze, and size. Finally, the causes and implications of the findings are discussed from three aspects: social background, genre, and audience.

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Section: Discussionmentioning

confidence: 99%

Section: Metaphor and Multimodal Metaphormentioning

confidence: 99%

Section: Metaphor and Multimodal Metaphormentioning

confidence: 99%

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Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Feng

Shi

2022

Sage Open

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Multimodal metaphors in a Sino-British co-produced documentary

Wei

2024

Humanit Soc Sci Commun

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Metaphor is an important tool for people to use in their perception of the world, but its representational forms vary across genres. Using Nvivo 12 plus as a tool, this study employs a combination of quantitative and qualitative methods to investigate the multimodal metaphorical representations, modal characteristics and cognitive rationales in the Sino-British co-produced documentary Through the Seasons: China. It has been discovered that: (1) Multimodal metaphorical representations in documentaries are found to be divided into two primary categories and five sub-categories. Implicit source-verbal and pictorial target is the primary way of representation for documentaries. (2) Various modes, including verbal mode, pictorial mode, verbal and pictorial mode, and implicit mode are employed in documentaries. However, the most commonly used modes are verbal and pictorial mode as well as implicit mode. The relationship between verbal and pictorial modes in the documentary is primarily characterised by juxtaposition and interpretation. (3) The documentary’s genre attributes and purpose, as well as the target audience’s physical and cultural experiences, are important cognitive justifications for the multimodal approach to metaphorical representation. This study further enriches the study of multimodal metaphorical representations and contributes to the theoretical refinement of multimodal metaphors. Additionally, it offers a theoretical reference for the development of dynamic multimodal discourses, such as documentaries, and aids in the improvement of audiences’ multimodal literacy.

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Scientific mapping and production analysis of digital comic, animation, and digital cartoon in education

Suprapto,

Nisa’,

Sya’roni

et al. 2024

Humanit Soc Sci Commun

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Analyzing scientific mapping literature activity on digital comics, animation, and digital cartoons is essential for future research and development. The objective of the current study was to assess research activity in digital comics, animation, and digital cartoons. VOSviewer and Scopus were used to perform bibliometric analysis. The research was conducted from 2013 to 2023 and found 288 documents. In 2022, most research reports on digital comics, animation, and digital cartoons were published. China is the most productive region in terms of articles, with English being the most widely used language. The most common subject area is computer science, and the most common source is the journal Lecture Notes in Computer Science. The most productive author is Dong Hao Li. Zhejiang University is the most productive institution. Future research should concentrate on a single discipline and work with Google Scholar and Web of Science data for in-depth analysis.

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The Metaphorical Representation of Brexit in Digital Political Cartoons

Cited by 8 publications

References 51 publications

Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Multimodal metaphors in a Sino-British co-produced documentary

Scientific mapping and production analysis of digital comic, animation, and digital cartoon in education

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