The Millennial/Gen Z Leftists Are Emerging: Are Sociologists Ready for Them?

Kaplan, Elaine Bell

doi:10.1177/0731121420915868

Cited by 26 publications

(32 citation statements)

References 4 publications

(2 reference statements)

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“…This generation is deeply marked by audio-visual culture, especially digital culture, integrating new technologies into their personal and professional lives, and social networks [ 23 ]. Other studies have considered these young people to be more tolerant of cultural diversity and are concerned about race, class, and gender inequalities [ 24 ]. In addition, they have fewer social skills and potential problems working under pressure [ 25 ].…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Bermúdez-González

Sánchez‐Teba

Benítez-Márquez

et al. 2021

Foods

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Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective. Drawing on ambivalent sexism theory, this paper explores the influence of the attitude toward advertising and the ethical judgment to predict consumers’ food product purchase intention. We applied a quantitative method, partial least squares structural equation modeling, to 105 individuals. Two advertisements with different food products and female role stereotype categories are using: (1) women in a traditional role or housewife’s role (benevolent sexism), and (2) women in a decorative role or physical attractiveness (hostile). However, the results show that attitude toward advertising has a direct and positive influence on purchase intention in advertisement with benevolent sexism. In addition, the effect of ethical judgment on consumers’ food product purchase intention is not significant. In the advertisement with hostile sexism, both—attitude toward advertising and ethical judgment—directly and positively impact purchase intention. The study provides a novelty conceptual model in the food industry for Generation Z and recommendations on the use of female sexist stereotypes in food and beverage advertising.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Bermúdez-González

Sánchez‐Teba

Benítez-Márquez

et al. 2021

Foods

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Section: Contemporary Spaces and Contribution: Black Lives Matter And Beyondmentioning

confidence: 99%

“…Developed as a space for the advancement of human rights, all while being shepherded by young Black millennials. Progressive activists situated and unafraid in disrupting the status quo of social change, power, equity, and other markers of marginalization (Kaplan, 2020). BLM's mission is not to change specific laws, but to challenge the system that treats Black lives as a value that can be depreciated.…”

Section: Contemporary Spaces and Contribution: Black Lives Matter And Beyondmentioning

confidence: 99%

Acknowledging the historical contributions of Black Youth's civic engagement in society

Webster

2021

Sociology Compass

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Historical contributions of Black youth voices and actions are overlooked from many of the narratives of youth civic engagement (YCE) literature. Specifically, the histories and stories of African American youth in the United States and Black Caribbean youth in the Anglophone Caribbean. The shared socio and political obstacles these particular groups have encountered throughout history shaped similar paths for their involvement in civic society to address many of these social and racial injustices. The article's premise centers on the need for the YCE literature to acknowledge the historical civic contributions African American and Black Caribbean youth have made throughout history. Fundamental historical civic movements that were designed, developed, and supported by Black youth set the tone of Black youth's civic engagement throughout history. These were shaped and contextualized by three specific macrosystem influences (political suppression, institutional racism, and cultural oppression). When YCE scholars begin to make greater meaning of the foundations and critical work developed by Black youth civic activists, a more comprehensive field emerges. With the acknowledgment and inclusion of civic contributions created and implemented during historical eras, more profound meaning is gained of civic engagement among communities and people who have generally been disenfranchised. Coming to terms with their civic legacies developed from racial injustices provides a more comprehensive depiction of civic engagement as a field and body of literature.

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“…Gen Z has started entering the labor market and the companies need to be equipped for their influx. While Gen Z shares many traits with the Millennial generation, they also bring in new arrays of behavior (Kaplan, 2020). Managers today have to understand how to best manage youthful, inexperienced employees and the Generation’s unique characteristics that engage them as shaped by their experiences in the company.…”

Section: Introductionmentioning

confidence: 99%

Transforming people practices by re-structuring job engagement practices for generation z: an empirical study

Pandita

Kumar²

2022

IJOA

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Purpose This paper aims to develop the readers’ understanding of the transforming role of job engagement (JOB) drivers, specifically for Gen Z in information technology (IT) Companies across India. It measures the association of JOB and perceived organizational support (POS), perceived supervisor support (PSS) and co-worker relationship (COP) with a very special reference to Gen Z. Design/methodology/approach A total of 302 survey-based responses were collected. To test the conceptualized model of JOB, structural equation modeling was used. Confirmatory factor analysis was conducted using the AMOS platform toward determining the reliability and validity of the individual constructs and the overall model. Findings All three dimensions, namely, POS, PSS and COP, are positively related to JOB. Out of the three, the most contributing extent in engaging Gen Z is PSS. Research limitations/implications A conceptual framework of Gen Z engagement drivers could help human resource (HR) researchers fine-tune Gen Z employees’ retention strategy. The paper shows that it is not about pandering to them but about eliminating blocks so that Gen Z can deliver the future business. Practical implications The outcomes may aid establishments and policymakers in advancing and improving HRs policies in engaging Gen Z, who have started entering the organizations. Originality/value JOB practices can add to the determinations of the HRs processes in the IT start-ups organizations in dealing with Gen Z. This research reconnoiters the drivers of engagement strategies directly impacting JOB Gen Z.

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The Millennial/Gen Z Leftists Are Emerging: Are Sociologists Ready for Them?

Cited by 26 publications

References 4 publications

Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Acknowledging the historical contributions of Black Youth's civic engagement in society

Transforming people practices by re-structuring job engagement practices for generation z: an empirical study

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