“…This makes sense if we consider Karl Mannheim's ideas (cited by Pyöriä et al, 2017), who emphasizes that these are possible effects of a generation that, more than any other, has socialized in an uncertain and fluctuating economic and labour market. It is then highlighted how globalization has modified consumption patterns and ability to access goods and services, especially by young people, impacting their place in the socioeconomic order and, therefore, their identity (Denegri, Martínez, & Etchebarne, 2007).…”