The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour

Zendehdel, Marzieh; Paim, Laily; Delafrooz, Narges

doi:10.1080/23311975.2016.1223390

Cited by 11 publications

(6 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Hence, individual cultural values can play an important role in consumer purchasing behaviour; for example, as noted above, individuals with high collectivist values bear high levels of uncertainty-avoidance and are more reluctant to carry out commercial transactions through e-commerce platforms due to the uncertainty generated by not being able to liaise directly (either as an individual or as part of a group) with sellers (Alcántara-Pilar and Del Barrio-García, 2017;Zendehdel et al, 2016). This is due to the fact that people with collectivist cultural values form communities in which each individual expects the other members of the group to take care of the interests of others out of loyalty, which is negatively affected by the uncertainty generated due to information asymmetries (Gong et al, 2007).…”

Section: Perceived Product Qualitymentioning

confidence: 99%

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Rosillo-Díaz

Blanco-Encomienda

Crespo‐Almendros

2019

JEIM

View full text Add to dashboard Cite

Purpose While there have always been cultural differences between countries and between individuals, the virtualisation of markets is rendering the impact of these differences even more salient. There is clear evidence that cultural dimensions are relevant in the adoption and use of e-commerce. The purpose of this paper is to analyse the significant effects of individual cultural dimensions on perceived product quality, perceived risk and purchase intention in e-commerce platforms. Design/methodology/approach A questionnaire was developed to serve as a tool of measurement. A confirmatory factor analysis was conducted to examine whether all the indicators for the constructs are reliable. A multiple regression analysis was carried out to test the hypotheses. Findings The results reveal that, in the case of e-commerce platforms, the cultural dimensions uncertainty-avoidance and collectivism exert a significant influence on perceived product quality, perceived risk and purchase intention. Research limitations/implications The present study is based on real well-known e-commerce platforms which could have influenced the responses of the sample due to potential past experiences of use. An experimental design based on fictitious platforms could offer more objective findings. Practical implications This research contributes to the understanding of e-commerce and the behaviour of consumers during online purchasing, taking into account the cultural differences that may exist between them. Originality/value The literature on individual cultural dimensions – that is, non-national cases – and the variables analysed in the present study suffers from great limitations. This study complements a growing interest in analysing the individual cultural dimensions and their effects on the sphere of e-commerce, specifically on perceived product quality, purchase intention and perceived risk during browsing, measured in terms of the six types of risk prevalent in e-commerce platforms.

show abstract

Section: Perceived Product Qualitymentioning

confidence: 99%

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Rosillo-Díaz

Blanco-Encomienda

Crespo‐Almendros

2019

JEIM

View full text Add to dashboard Cite

show abstract

“…According to Thakur and Srivastava (2015), consumers fear that their personal information is misused by online retailers in inappropriate ways. Nonetheless, the great sense of security and privacy offered by online retailers to consumers can reduce perceived privacy risk perception in online shopping (Zendehdel, Paim, & Delafrooz, 2016). Hence, the hypothesis below between privacy risk and online store image is proposed:…”

Section: Privacy Riskmentioning

confidence: 99%

Online Store Image towards Perceived Risks in Online Shopping

Hong¹,

Nawi²,

Zulkifli³

2019

J Entrep Bus

View full text Add to dashboard Cite

Consumers perceive a range of risks in online shopping, especially when compared to shopping in conventional stores. Customers tend to avoid online shopping if consumers perceive a certain number of risks. Several studies have indicated that positive online store image can reduce perceived risks. Nonetheless, only a handful of studies have determined the correlations between online store image and dimensions of perceived risks in online shopping. Therefore, this study identified the significant relationships between online store image and eight types of perceived risks. A total of 330 responses were gathered from experienced Malaysian online consumers, which were then analyzed using SPSS software. The findings indicated that online store image had significantly negative association with financial, product performance, time or convenience, psychological, social, and aftersale risks. This paper offers significant insights into online purchase platform providers, online retailers, and online marketers about the importance of online store image that can minimize the dimensions of perceived risks.

show abstract

“…In the previous literature, many studies confirm thatthe perception of risk significantly affect the customer intention (Cunningham,Gerlach, Harper, &Young, 2005). In terms of the moderating effect of perceived risk, some research contend that perceived risk influences a consumer's intention to purchase and thus mitigates perceived value's role as a motivator (Chang& Wang, 2011;Zendehdel, Paim, &Delafrooz, 2016;Marakanon&Panjakajornsak, 2017). Risk has been recognized as the primary barrier to online transactions.…”

Section: Discussionmentioning

confidence: 96%

The Impact of Shopping Values on Intention of Online Travel purchase for Mature Consumers: a Mediated Moderation Model

Chang¹,

Chao²

2018

JTHM

View full text Add to dashboard Cite

This study attempts to examine the relationships between online shopping values and intention in the purchase behavior of online travel products.It extends prior consumer-centered research by examining the association of perceived risk and the online shopping value with customer satisfaction to discover whether perceived risk moderates the relationship of intention with shopping values and customer satisfaction. Findings from this study reveal that matured consumers' satisfaction acts as an important mediator which partially mediating the relationship between shopping value and purchase intention. Interestingly, perceived risk is found to have no moderating effects on the relationship of shopping value and purchase intention. Practical implications are recommended at the end of this study.

show abstract

The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour

Cited by 11 publications

References 44 publications

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Online Store Image towards Perceived Risks in Online Shopping

The Impact of Shopping Values on Intention of Online Travel purchase for Mature Consumers: a Mediated Moderation Model

Contact Info

Product

Resources

About