The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains

Hsu, Li-Yi; Zhang, Jie J.; Lawrence, Benjamin

doi:10.1080/00913367.2020.1809032

Cited by 4 publications

(3 citation statements)

References 80 publications

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“…Hotel customers are increasingly recognizing the importance of environmental awareness and expect hospitality companies to follow environmentally friendly practices [68]. There is growing concern about the impact of their choices on the environment [57], as the customer plays an increasingly important role in environmental sustainability initiatives [69].…”

Section: Sustainability From a Customer Perspectivementioning

confidence: 99%

Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park

2021

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The agenda of researchers and practitioners in the tourism industry has focused on the demand for sustainable practices. Luxury hotels have also followed this trend, although studies are still limited. The aim of this study is to understand what environmental and social sustainability practices luxury hotels are adopting and how their management perceive the benefits and results from their adoption. This empirical research is based on a case study that triangulates data from semi-structured interviews, document analysis, and observation. The results show that luxury hotels have implemented environmental practices that address energy efficiency measures that reduce water consumption, waste, and carbon emissions and that control, protect, and maintain fauna and flora to promote of unique natural landscapes. They have focused on social practices that address the relations with charitable institutions, provide consumers high-quality services, and create a safe and healthy work environment. Luxury hotels have successfully implemented these practices to reduce operational costs. The study’s findings provide practical guidance for hotel managers who seek to implement sustainability practices.

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Section: Sustainability From a Customer Perspectivementioning

confidence: 99%

Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park

2021

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“…In view of the above problems, the following measures can be taken to make up for the shortcomings of power grid construction [11][12]. Planning the lean construction of business management system; Straighten out the working mechanism of power grid planning, establish the daily working mechanism of load forecasting, and regularly track dynamic information such as urban planning adjustment, power supply progress, major projects and industrial parks; Establish a joint coordination mechanism for planning and operation, and jointly prepare the annual peak load analysis and threeyear operation mode analysis report with the operation department; Further consolidate the cooperation mode between government and enterprises, and organize the signing of strategic cooperation agreements with the government; Establish the rolling adjustment mechanism of the power grid planning project library, and carry out the adjustment of planning projects in a normal way according to the principle of unified coordination of the main distribution network, focusing on self-centered, marketoriented and solving current problems; Normalize the planning site selection and route selection, and strengthen the planning implementability; Strengthen distribution network and rural network planning, comprehensively promote the management of "one town and one book", and establish a daily maintenance mechanism for distribution network planning data [13].…”

Section: Optimization Of Power Grid Planning and Construction Mode An...mentioning

confidence: 99%

Analysis of the role of “Online State Grid” in optimizing business environment and improving power supply service level

Zhang¹,

Zhang²,

Lou³

et al. 2023

Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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In order to promote China's economic development, improve the quality of power supply service, reduce power grid costs, and maximize the interests of enterprises, this paper discusses the role of "State Grid on the Internet" in optimizing the business environment and improving the level of power supply services. There are many problems in the process of power grid planning and construction to improve power supply service level. This paper analyzes the relevant countermeasures, which shows that the comprehensive national strength is constantly improving, the power industry has made rapid development, and China's demand for power is increasing. At present, it is necessary to do a good job in power grid construction, which can not only improve the service level of power supply, but also improve the work efficiency of power grid enterprises and maximize the interests of enterprises.

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“…According to Haque et al (2011) research on the Malaysian restaurant industry, internet advertisement has the greatest influence on consumers, followed by commercial advertisement, and print advertisement has the lowest impact. Franchises and restaurant chains have benefited from using both offline and online advertisements to market and promote their products for many years (Hsu et al, 2020;Jackson et al, 2004).…”

Section: Online Advertisementsmentioning

confidence: 99%

Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry

Tan

Chan

Tan

et al. 2023

IJMMU

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Implementing marketing strategies is crucial for hospitality organisations to reach their target markets and improve their performance and competitive advantage. Hence, this study examines the impact of various trending marketing strategies on the restaurant industry's competitiveness among Gen Z consumers. Using the asset-process-performance (APP) framework, this research involves six measured constructs: service robots, social media, online advertisements, website experiences, brand love and competitiveness. The samples of 301 survey questionnaires were collected from Gen Z consumers in the restaurant industry. Statistical Package for Social Science (SPSS) was used to conduct this study's data analysis. Based on the findings, service robots, social media, online advertisements, website experiences, and brand love demonstrated a significant impact on the restaurant industry's competitiveness among Gen Z consumers. Further, the research provides practical implications by better understanding Gen Z consumers, implementing appropriate marketing strategies accordingly, and impacting practice in the restaurant industry.

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The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains

Cited by 4 publications

References 80 publications

Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park

Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park

Analysis of the role of “Online State Grid” in optimizing business environment and improving power supply service level

Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry

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