The moderating role of national cultural values in smoking cessation

Abstract

Psychological ownership is an under researched concept in marketing and compulsive consumption. Research in marketing treats psychological ownership as a uni-dimensional construct yet the concept of psychological ownership is more complex. This research draws on the psychological ownership dimensions of self-efficacy and self-accountability to examine how these dimensions jointly explain smokers' quit intentions. A separate contribution lies in understanding the role of culture in smoking cessation. The authors use data across 25 European countries to examine the moderating influence of cultural value dimensions (autonomy/embeddedness, egalitarianism/hierarchy, harmony/mastery) on the relationship between the psychological ownership dimensions and quit intentions. Findings from this research show that psychological ownership plays a more important role in facilitating smoking cessation for smokers in autonomy, egalitarian, and harmony cultures. Given that culture explains crosscountry variation in the psychological process of smoking cessation, national policy makers need to take culture into account when devising tobacco control policies.

Customers Trust Propensity: Mediating Effect of Salespersons Characteristics

“…While using Multi-level model, data at level 2 is slightly small which causes inaccurate results at significance level of 0.05 (Mathieu, Aguinis, Culpepper, & Chen, 2012). Thus, the interaction value was modified to p < 0.10 which specifically has been adopted by many previous researches (e.g., Hassan &Shiu, 2015;Schmitz, 2013;Smillie, Yeo, Furnham, & Jackson, 2006). Table 6 shows the results for hypothesis testing for this study.…”

The Role of Self-Construal in Resisting Tobacco Smoking

“…The ineffectiveness of some policy initiatives is most likely because the addictive nature of nicotine (Cummings, 2015) makes it extremely difficult for smokers to give it up. Consequently, Hassan and Shiu (2015) suggest that public policy makers should focus on preventing smoking initiation. One example of an initiative to reduce smoking initiation might be the introduction of effective "social norm" campaigns that aim to make "not-smoking" a social norm (Hoek et al, 2011).…”

“…Thus it is critical that social norm campaigns effectively target Maori and Pacific women and youth. Yet, since cultural values can and do influence attitudes and behaviours with respect to smoking (Hassan and Shiu, 2015), social norm campaigns have to be designed with the respective target population's culture in mind. Therefore it is important that researchers examine the intersection between the dominant consumer culture and its attempts to represent smoking as harmful and dangerous, and the ethnic cultures of minority groups.…”