“…As Wayne Norman states it, instead of using the language of socialism, class warfare, or struggles against private property, those critics of modern capitalism are most likely to formulate their criticisms and recommendations in the language of ''corporate social responsibility,'' ''sustainable development,'' and ''stakeholder capitalism'' (Norman, 2004). 25 From this perspective then, what appears to be significant with this third way of looking politically at business practices and institutions is that it sheds some fresh light on the idea of social responsibility of business and the various ways it is embedded in political spheres and movements (Colomonos, 2005). The ''market for virtues,'' in which virtuous companies are recompensed and bad ones punished or ashamed, is a complex arena involving a plurality of actors that interact within complex networks of exchanges, collaboration, deliberation, and confrontation (Vogel, 2005;Colonomos, 2005).…”