“The More Things Change, The More They Stay the Same”: Path dependency, sports content, and the suppression of innovation in mobile television

Hutchins, Brett

doi:10.1016/j.tele.2015.06.019

Cited by 10 publications

(8 citation statements)

References 14 publications

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“…Our present understanding of consumer use of mobile data is informed by a trio of inquiries initiated by Hutchins (2014Hutchins ( , 2016aHutchins ( , 2016b. Hutchins (2014) originally discussed the shifting nature of sport consumption, notably the instantaneous access of content and the impact it would have on distribution to the consumer.…”

Section: Review Of Literature and Theoretical Frameworkmentioning

confidence: 99%

If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games

Naraine

O’Reilly

Levallet

et al. 2020

SBM

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PurposeAlthough sports fans have increased their use of digital media to consume sport, especially at professional sport venues, it is unknown the extent to which patrons of said venues are utilizing venue services for these activities. As such, this study asks: (1) How much data do patrons at a sports venue consume via the provided Wi–Fi? and (2) What types of online activity behaviors do Wi–Fi users at sports venues exhibit?Design/methodology/approachThis empirical study reports stadia Wi–Fi data usage and consumer behavior from three National Basketball Association venues in the United States: Amway Center in Orlando, FL, Barclays Center in Brooklyn, NY and Target Center in Minneapolis, MN, over a course of 7 games per venue.FindingsThe findings suggest that Wi–Fi usage is more limited than anticipated. Users who do utilize the venue Wi–Fi do so for very short periods, with the vast majority of user duration lasting between 1 and 10 min. Additionally, the halftime period of games experiences the peak of Wi–Fi usage.Originality/valueBy increasing our understanding of Wi–Fi usage in venues, this study informs relationship marketing theory research and contributes to the sport management literature. Practically, a better knowledge of Wi–Fi usage is critical, as it constitutes a critical antecedent to develop online marketing strategies.

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Section: Review Of Literature and Theoretical Frameworkmentioning

confidence: 99%

If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games

Naraine

O’Reilly

Levallet

et al. 2020

SBM

View full text Add to dashboard Cite

show abstract

“…While a sense of inertia and ‘path dependency’ (Hutchins, 2016) has been highlighted in the preceding discussion, some degree of digital disruption seems inevitable. Despite the noted resistance, if new digital platforms are going to take off, sport is likely to be a significant catalyst in the process given its socio-cultural resonance as a convenient launching pad to disperse technology; the implementation of satellite television in the US being one example (Turner, 2007).…”

Section: The Future Of Sport Digital Rightsmentioning

confidence: 99%

Broadcasting sport: Analogue markets and digital rights

López-González

Stavros

Smith

2017

International Communication Gazette

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The future of sport broadcasting is uniquely positioned between the analogue paradigm of long-standing television broadcast networks and the digital prototype of agile new entrants. Juxtaposed between the two, sport consumers are being marshalled into digital enclosures for efficient commodification. In this article, we map the collision and the disorderly consequences of this juxtaposition between the analogue and the digital markets. We consider the current development of digital media rights through a series of brief illustrative examples in key sports and markets and then look ahead to explore what the future of sport broadcasting might become and posit the impact of digital technologies on the business models of broadcasters, sport content owners, and consumers.

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“…While there are differences between media systems and rights regimes in Australia and the United States, the similarities between Aereo and TV Now are such that legal scholars have compared them directly (Foong, 2015), while others have written about both cases at length in separate articles (Giblin, 2012a(Giblin, , 2012bGiblin & Ginsburg, 2014. For those interested in the details of the Australian case that ran over the course of almost a year in 2011 and 2012, we recommend consultation with these sources and media studies commentaries that critically assess the implications of the court decisions and their news coverage for "mobile media sport" (Hutchins, 2014(Hutchins, , 2016.…”

Section: Part Iv: International Parallelsmentioning

confidence: 99%

“…First, the control of intellectual property and enforcement of copyright are vital sources of market power and corporate wealth for sports leagues and television networks, particularly when faced by potentially disruptive technological innovations and competitors (Evens, Iosifidis, & Smith, 2013). Second, Aereo is symptomatic of the legal and regulatory complications presented by new cloud-based mobile television services and storage systems, which is a phenomenon that can be observed internationally (Flew, Suzor, & Liu, 2013;Hutchins, 2016). These factors coalesce to ensure that market-dominant leagues and television networks deploy significant resources to maintain control over the distribution of popular sports content and influence the parameters of news coverage and public opinion.…”

mentioning

confidence: 99%

Privilege Over Innovation: Sports Broadcasting, Mobile Television, and the Case of Aereo

Dittmore

Hutchins

2017

Journal of Legal Aspects of Sport

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Despite the advent of digital and mobile technologies, major leagues and television networks continue to enjoy significant control over the distribution of popular sports content. Leagues have long enjoyed an antitrust exemption via the Sports Broadcasting Act when it comes to negotiating pooled coverage rights with broadcasters. This paper argues that leagues leverage this competitive advantage to thwart technological innovation. Our case is demonstrated by an examination of how Aereo-a startup technology company sued by broadcast networks in 2013 for copyright infringement-was framed in legal debates and news media coverage. Reinforced by statements circulated in the media, the leagues filed an amicus brief supporting their broadcast partners that expressed concerns about how Aereo-style innovation would impact their business models. Drawing in related international cases, the present study shows that the control of intellectual property and enforcement of copyright are crucial sources of power in the global sports media market.

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“The More Things Change, The More They Stay the Same”: Path dependency, sports content, and the suppression of innovation in mobile television

Cited by 10 publications

References 14 publications

If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games

If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games

Broadcasting sport: Analogue markets and digital rights

Privilege Over Innovation: Sports Broadcasting, Mobile Television, and the Case of Aereo

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