“…Advisors serving family firms face challenges that are different from those addressed by other advisors (Davis, Dibrell, Craig, & Green, 2013), since they have to work at the interface of family, business, and ownership. They must be aware of both process and content, deal with complex emotions, manage family and business conflicts, and balance conflicting stakeholder interests (Gersick et al, 1997;Hilburt-Davis & Dyer, 2003;Jaffe & Lane, 2004;Strike, 2013). Recent studies suggest that family firms need not only a high range of expertise, but also a great number of advisors: accountants, attorneys, family office consultants, financial services advisors, management consultants, family philanthropy managers, psychologists, and family therapists (Reay et al, 2013).…”