2016
DOI: 10.15171/hpp.2016.35
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The most widely viewed YouTube videos with content related to multivitamins

Abstract: Background: Use of multivitamin/multimineral (MVM) and other dietary supplements is common among American adults. The purpose of this study was to describe the source and content of the most widely viewed YouTube videos associated with MVM supplements. Methods: Videos were filtered by number of views and the source of the video upload was recorded. A comparison of video characteristics and differences in video content was conducted. Results: Cumulatively, the videos in this sample were viewed 25 573 055 time… Show more

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Cited by 15 publications
(11 citation statements)
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“…YouTube can also be a useful instrument for communities to share or retrieve timely health information and advice. However, the health information that is available on YouTube, and social media in general, can also provide contradictory or even misleading information [ 22 , 50 ]. Besides addressing the efficacy and quality of health information content of the YouTube videos [ 45 ], researchers can use YouTube videos to investigate public perception of certain diseases, medications, and health care services [ 54 ].…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…YouTube can also be a useful instrument for communities to share or retrieve timely health information and advice. However, the health information that is available on YouTube, and social media in general, can also provide contradictory or even misleading information [ 22 , 50 ]. Besides addressing the efficacy and quality of health information content of the YouTube videos [ 45 ], researchers can use YouTube videos to investigate public perception of certain diseases, medications, and health care services [ 54 ].…”
Section: Discussionmentioning
confidence: 99%
“…Seven content categories were identified a priori using the CDC fact sheet on PrEP [ 10 ], literature related to PrEP and social media [ 22 ], and previous studies exploring the content of YouTube videos [ 50 - 52 ]. These categories included (see Table 1 ): (1) defining PrEP (ie, prevention tool used to reduce the risk of HIV infection); (2) explaining how PrEP works; (3) describing who can use PrEP; (4) mentioning PrEP as a safe treatment; (5) describing PrEP side effects; (6) describing how to obtain PrEP, and (7) mentioning PrEP costs.…”
Section: Methodsmentioning
confidence: 99%
“…80 % der Videos, die im Mittel 11 min dauerten, berichteten von gesundheitlichem Nutzen und 72 % empfahlen die Einnahme von MVM. Mehr als 84 % der Youtube-Videos erwähnten keinerlei mit der Einnahme von Multivitamin-Multimineralstoffpräparaten assoziierte Risiken [6].…”
Section: Online-werbung Und Risikoaufklärungunclassified
“…B. Online-Lexika, Onlineforen, verschiedene Webseiten, digitale soziale Netzwerke) über gesundheitliche Themen. Etwa 50 -60 % der Nordamerikaner beziehen Gesundheitsinformationen aus dem Internet [6,7]. Motive, warum Patienten das Internet für gesundheitsbezogene Fragestellungen nutzen, sind insbesondere das Bedürfnis nach Informationen sowie der Wunsch nach Austausch von Emotionen und Erfahrungen im Umgang mit Erkrankungen und deren Therapien [8].…”
Section: Introductionunclassified
“…As mentioned above, video ads for dietary supplement products may influence consumers’ health-related perceptions and behaviors. Content analyses of social networking, magazines, radio, and websites have been conducted [ 30 , 46 , 47 , 48 , 49 ], but few studies have discussed the effects of dietary supplement video ads [ 50 ], and there has been no inductive analysis of video ads. Therefore, the present study examined the content of video ads for dietary supplements that promote a fat-reduction effect.…”
Section: Introductionmentioning
confidence: 99%