“…For example, simply using market terms like 'sellers' and 'buyers' to describe the payoffs in game theoretic experiments, already makes subjects diverge from what fairness norms prescribe towards more self-interested responses (Bowles, 2008(Bowles, , p. 1606Hoffman et al, 1994, p. 370). When a repeated Prisoner's Dilemma game is labeled 'the Community Game', for example, roughly twice as much respondents are willing to cooperate compared to when it is labeled 'the Wall Street Game' (Liberman et al, 2004(Liberman et al, , p. 1777.…”