“…For example, I coded for phrases like "this made me feel less valued" or "trust is important to me because it makes me feel more secure", or "losing trust made me feel worthless". After coding the stories for identity themes, I then sought to engage with each as a fragile and illusive construction of identity with multiple entry points and potential fragmentation (Sermijn et al, 2008). In keeping with prior Lacanian organizational research (Bicknell and Liefooghe, 2010;Harding, 2007;Hoedemakers and Keegan, 2010;Vanheule, Lievrouw and Verhaeghe, 2003), and guidelines developed for Lacanian discourse analysis (Parker, 2005), I sought to engage with each story from within the text (Parker, 2010: 166) seeking to highlight how each narrator drew on trust discourse to construct a unique conscious imaginary self (Lacan, 1977b: 236).…”