“…Certification is only a step prior to Total Quality and, in this respect, its obtention is interesting, but if we want to achieve quality and excellence, the matter must be dealt with in more depth (Bowen, 1996;Johnson, 1991;Maccoby, 1993;McNabb and Sepic, 1995;Shirley, 1997;Sinclair and Collins, 1994;Southern and Murray, 1994). There is not a clear methodology to achieve it, and the reality of business shows that different ways have been used; nevertheless, we put forward the hypothesis that the use of "bubble-like" introduction mechanisms as well as "cascade-like" implementation mechanisms, with the support of the right training and communications policies that generate participation and commitment within the project, is a valid system to succeed in changing from a bureaucratic culture into a customer-oriented one.…”