“…Moreover, potential reward reliably engages the anterior insula (Hayes, Duncan, Xu, & Northoff, 2014; Parro, et al, 2017), which is also reliably recruited by long-term memory, working memory, task switching, attention, and many other cognitive processes (Van Snellenberg & Wager, 2010). Indeed, a recent analysis of the functional diversity of brain regions, the anterior insula emerged as one of the most diverse (Anderson, et al, 2013; see also Uddin, Kinnison, Pessoa, & Anderson, 2013).…”