“…To better understand the business model under study and have clearer vision on the impact of COVID-19 on each aspect of it, using the business anatomy model '9 Elements' by , developed and updated with several applied studies. According to Elsafty (2020) the Nine Elements Framework Model covers and map business anatomy to better identify and define the context under research study, exploring and assessing contextual analysis of research focus, like legal type of researched organization, management level, business functions, internal & External environmental factors, geographical location and industry field we can explore all of these elements within time frame, the model used developing several papers published within business and management research areas Elsafty A., & AlNawaly, 2020;Elsafty A., & Ragheb, 2020;Elsafty, A., & Abadir & Sharawy, 2020;Elsafty, A., Elbouseery, I., & Shaarawy, A., 2020;Elsafty, A., & Tahon, A., 2021;Elsafty, A., & Elzeftawy, A., 2021). Figure 1.…”