The niche theory analysis of the competition between various fashion content media platforms

Discovering fashion industry trends in the online news by applying text mining and time series regression analysis

“…Kim and Han [ 14 ] discussed the role of professional fashion media, while Lee et al [ 15 ] researched the opinions on Korean fashion in overseas fashion daily newspapers. Concerning studies about fashion magazines, Bailey and Seock [ 16 ] discovered the positive relationship between the article contents and consumer loyalty, and Yang and Kim [ 17 ] discussed the competition between the fashion media platforms. Thus, it is necessary to conduct a large-scale text analysis focusing on the recent fashion industry news using big data techniques.…”