2021
DOI: 10.1016/j.jhtm.2021.09.017
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The non-linear relationship between brand diversification and hotel owner performance: The roles of ownership structure and location as moderators

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Cited by 7 publications
(5 citation statements)
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“…This study confirms that the effect of performance antecedents can be mediated by other factors (as has been indicated in recent studies on the hospitality industry; e.g. Woo et al, 2019, Yang et al, 2017, Kim and Lin, 2021, and Pereira-Moliner et al, 2021. This study shows that the relationship between entrepreneurial behaviors and a hotel's performance can be mediated by digitalization.…”
Section: Discussionsupporting
confidence: 90%
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“…This study confirms that the effect of performance antecedents can be mediated by other factors (as has been indicated in recent studies on the hospitality industry; e.g. Woo et al, 2019, Yang et al, 2017, Kim and Lin, 2021, and Pereira-Moliner et al, 2021. This study shows that the relationship between entrepreneurial behaviors and a hotel's performance can be mediated by digitalization.…”
Section: Discussionsupporting
confidence: 90%
“…Many factors influence the performance of a hotel; e.g. its location (Xiao et al, 2012), human resource management (HRM), quality management (QM), sustainability, corporate social responsibility, strategy (Sainaghi et al, 2019;Pereira-Moliner et al, 2021), ownership structure (Chen and Yeh, 2012), brand, and diversification (Yang et al, 2017;Woo et al, 2019;Kim and Lin, 2021).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
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“…There is brand diversification when hotel owners operate multiple brands in different classes and scales in different markets for diversified market exposure (Yang et al , 2017). There are other ownership structures such as franchising (Lin and Kim, 2020), independent hotels, chain-affiliated hotels, as well as hotel management companies that require further strategic operation and management techniques (Kim and Lin, 2021). While managing the same brand, consistency is required across national boundaries; at the same time, managers must refrain from focusing exceedingly on one market segment or brand level.…”
Section: Introductionmentioning
confidence: 99%