“…Competitions are a way to promote the winning producers to buyers, consumers, international markets, and through the various media. However, consumers have been found not to appreciate the same sensory characteristics as experts (Delgado & Guinard, 2011Delgado et al, 2013;Pagliuca & Scarpato, 2014;Valli et al, 2014;Barbieri et al, 2015;Fernandes et al, 2018;Cavallo et al, 2017Cavallo et al, , 2019Caracciolo et al, 2020). A review (Del Giudice et al, 2015) summarized the literature between 1994 and 2014 on consumer preferences relating to EVOO characteristics; the selected papers analyzed intrinsic (taste, appearance, and color) and extrinsic (packaging, certifications, label, brand, etc.)…”