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Purpose This study aims to investigate both the relationships among the on-board environment, overall satisfaction, perceived value and behavioral intentions and the moderating effects of gender, employment status, group composition and the propensity to stay on board in the context of cruise experience. Design/methodology/approach Relationships among constructs were tested on the basis of 417 surveys collected and analyzed with the structural equation modeling approach of partial least squares path modeling. A multi-group analysis was used to test the moderating effects. Findings The research findings suggest that on-board environment is a good predictor of behavioral intentions, but that the relationship is strongly mediated by satisfaction and perceived value. Moreover, the multi-group analysis of moderating effects indicated various differences that offer interesting insights for segmenting passengers; these insights have substantial implications for future studies and cruise line companies alike. Practical implications This study offers useful insights for managers who want to differentiate their value proposition with ship-centered elements. Originality/value This study contributes to the literature by providing a theoretical framework and empirical evidence for analyzing the role of the perceived on-board environment in passenger experience. From a managerial perspective, the moderating effects offer new insights for targeting and customizing the cruise experience value proposition.

The aim of this paper is to confirm or confute the hypothesis that residents' attitudes to tourism and individuals' overall satisfaction vary with tourist development and to determine whether changes are long lasting or vanish with the tourist season. A longitudinal design based on a three-step survey (before, peak, and after tourist seasons) was conducted for a destination where tourism is a major economic activity.The results demonstrate that residents' attitudes to tourism change over time and residents' happiness and satisfaction with life domains are endangered by tourism.They also show a certain recovery capacity after the "perturbation."

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