“…According to Nonaka and Takeuchi (1995;see also Cook & Brown, 1999;Nonaka, 1994), knowledge is created through continuous, dynamic interaction between tacit and explicit knowledge, what they refer to as the "knowledge creation spiral" that leads to four different forms of conversion The importance of knowledge as a source of added value or competitive advantage is widely accepted in the organization/management literature (e.g., Eisenhardt, & Santos, 2002;Grant, 1996;Nickerson, & Zenger, 2004), and has more recently become of some interest in the event and tourism literature (e.g., Cooper, 2006;Halbwirth & Toohey, 2001;Shaw & Williams, 2009;Stadler, Fullagar, & Reid, 2014;Yang & Wan, 2004), as well as the volunteering literature more generally (e.g., Lettieri, Borga, & Savoldelli, 2004;Liu & Ko, 2012). Articles published to date predominantly focus on the need for KM and an associated research agenda rather than offering suggestions on how to actually capture and/or use knowledge effectively.…”