The operationalisation of international fashion retailer success

Wigley, Stephen M.; Moore, Christopher

doi:10.1108/13612020710751437

Cited by 33 publications

(30 citation statements)

References 36 publications

(87 reference statements)

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“…Department stores are retail stores that provide customers a variety of merchandise selections and high-quality services (e.g., traditional department stores). The apparel industry has been blooming for the last two decades (Wigley and Moore 2007). With the increase in personal disposable income and industry development in Taiwan, Taiwanese consumers' demand in the apparel industry is growing (Trappey and Lai 1996).…”

Section: Sample and Data Collectionmentioning

confidence: 99%

Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings

Chang

Wang

2014

Journal of Marketing Theory and Practice

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The purpose of this research is to investigate how an overall store price image (OSPI) is formed and subsequently influences repurchase intentions in retail settings. In addition, the moderating role of retail store formats and store images in the proposed model are examined. Six hundred and fifty-nine respondents, who were intercepted in front of discount and department stores, participated in this study. Structural Equation Modeling was used to test the research hypotheses. The results showed that price value, price fairness, and price pleasure images influenced the OSPI and subsequently led to repurchase intentions. The effects of the antecedents on the OSPI were different between discount and department stores. In addition, higher levels of store images were found to strengthen the effect of the OSPI on repurchase intentions. Downloaded by [JAMES COOK UNIVERSITY] at 05:59 16 March 2015

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Section: Sample and Data Collectionmentioning

confidence: 99%

Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings

Chang

Wang

2014

Journal of Marketing Theory and Practice

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“…These enterprises operate at the pinnacle of the fashion industry, producing products within the designer ready-to-wear and contemporary price-points. While previous studies focus on the brand and product development of fashion retailers (Fernie et al, 1998;Guercini, 2001;Wigley and Moore, 2007;Goworek, 2010;McColl and Moore, 2011) or established luxury firms (Atwal and Williams, 2009;Fionda and Moore, 2009;Choo et al, 2012), this research explores brand development in entrepreneurial designer fashion enterprises.…”

Section: Introductionmentioning

confidence: 99%

Co-creation and the development of SME designer fashion enterprises

Millspaugh

Kent

2016

Journal of Fashion Marketing and Management

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Purpose -The purpose of this paper is to examine the co-creation of SME designer fashion brands during internationalisation. Design/methodology/approach -As an exploratory study, this research utilises grounded theory methodology and incorporates the use of 38 semi-structured in-depth interviews with designer fashion enterprises and their support network of sales and PR agencies. Findings -Co-creation was identified as an important element for the successful integration of the entrepreneurial designer fashion enterprise into the global fashion industry network. Within relationship marketing, the concept of co-creation emphasises consumer experience, influence and power in the development of brand value. However current understanding of co-creation inadequately explains the development of the entrepreneurial designer fashion brand, requiring examination of the concept using grounded theory. The findings of this research highlight how these small and medium enterprises react and respond to the interpretation of their brand identity through the co-creation process as they seek to introduce and grow their firms within the global fashion marketplace. Originality/value -This paper identifies the influence of industry stakeholders on the process of fashion brand co-creation. Additionally, by identifying the process by which the entrepreneurial designer fashion enterprise navigates the introduction of their collections to the industry's network, and responds to interpretations of the firm's brand identity, this paper recognises the influence of the firm throughout the co-creation process.

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“…Some research on SBR (specifically, fashion retailers) provided evidence of the positive impact of the international replication of standardized integration of brand identity and store environment on performance in the host market, as well as in the relationship with stakeholders (Mollá-Descals et al, 2011;Wigley and Moore, 2007).…”

Section: Operational Patternsmentioning

confidence: 99%

“…While some studies have proposed their own typology of international retailers, based on the observation of their international expansion movements (Pellegrini, 1994;Salmon and Tordjman, 1989;Treadgold, 1988), and some have focused on a particular type of merchandise, such as food and nonfood (Alexander and Doherty, 2009) or retail segment, such as fashion and luxury (Fionda and Moore, 2009;Wigley and Moore, 2007), there is still a theoretical gap concerning which dimensions would be best to characterize the firms that are involved in the retail internationalization. Several researchers (e.g., Alexander and Doherty, 2010;Ilonen et al, 2011;Lopez and Fan, 2009;Moore et al, 2000) have argued that many of the proposed typologies do not deal well with retail heterogeneity, an industry marked by different types of firms which are involved with the retailing activity, such as luxury retailers and fashion retailers, whose own brands are the main drive of their international expansion (Moore et al, 2000).…”

Section: Introductionmentioning

confidence: 99%

Uma visão contingencial da internacionalização do varejo: proposição de uma taxonomia e discussão dos desafios teóricos

Gomes¹,

Carneiro²,

Dib³

2017

BASE

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Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 Internacional (CC BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados. ABSTRACTThere is no agreement upon the set of dimensions to be used to categorize distinct types of retailers and, consequently, it is difficult to disentangle the particularities of the internationalization trajectories of specific types of retailers. In this article, we propose a taxonomy of the firms involved in international retailing and discuss the differences in the internationalization patterns of the retail business across the types of retailers. The data was collected from an extensive review of the literature on retail internationalization and from several secondary sources, such as a report of a research institute and retailers' websites, as well as from visits to stores. The proposed taxonomy identifies three distinct types: (i) traditional retailers, (e.g., Walmart, JCPenney), which distribute a varied array of third parties' brands, (ii) specialized branded retailers (e.g., Zara, H&M), which are exclusive distributors of their own brands, and (iii) direct branded retailers (e.g., Adidas, Louis Vuitton), firms that are brand manufacturers' that are also distributors of their brands, but in a non-exclusive manner, as such brands are also distributed through other retailers. This contingent view of retail internationalization helps overcome two week points this field has: (i) the pervasive research practice of employing mixed samples of distinct types of retailers; and (ii) the inadvertent focus on traditional retailers, such as supermarkets and department stores, as if they were representative of the population of international retailers as a whole, which contrasts with the noticeable increase in the international retail distribution of consumer products through monobranded stores.Keywords: retail internationalization, retailer types, taxonomy. RESUMOA literatura carece de uma identificação clara dos diferentes tipos de firmas envolvidas com atividades varejistas internacionais, dificultando a identificação das particularidades da traje-

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The operationalisation of international fashion retailer success

Cited by 33 publications

References 36 publications

Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings

Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings

Co-creation and the development of SME designer fashion enterprises

Uma visão contingencial da internacionalização do varejo: proposição de uma taxonomia e discussão dos desafios teóricos

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